When was the last time you audited your website and looked at it from the point of view of a user? This weeks episode we chat all about increasing your website conversion and enhancing the experience of the user. 

Aime Cox from Studio Cotton is an  expert when it comes to crafting and designing websites  and shares their insights and tips on why your conversion may not be where it should be and what you can do about it. 

Some of the areas we talk about 

E-commerce Conversion Rates:**

   - Understand what makes a good conversion rate and why smaller businesses might achieve higher rates (around 3-3.5%).

User Experience (UX) and Product Descriptions:**

   - Listen to Amy’s golden advice on website optimization and the importance of regular SEO updates focusing on product descriptions and product collections.

1. **Audit and Optimize:**

   - Learn about the importance of regularly auditing your website to identify issues hampering conversion rates. Amy also provides insightful advice on utilizing customer and press reviews to enhance product descriptions.

Guest 

Aime Cox founder 

Studio Cotton offer thoughtfully crafted website design and expertise for small businesses and podcasts 

https://studiocotton.co.uk/ 

https://www.instagram.com/studio.cotton/

Host Nicole Higgins 

Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you

’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/