You may have noticed that one of the world’s largest sporting events has begun, the 2026 FIFA World Cup. Destinations across the United States, Canada and Mexico have known for years that these weeks are coming, but now that they are finally here, we thought we’d take some time as an editorial team and talk about where we’ve been, what we expect, and maybe even some predictions on how the U.S. team will fare and who may win it all. In this episode, SportsTravel's editors break down our thoughts of which host cities may stand to benefit most, what the legacy of this event may ultimately look like and what the sports events industry should be looking at most closely as the games proceed.