What is "burnt tongue" and why is it a valuable concept for content creators?

In this episode, Freddy Cruz delves into the idea of "burnt tongue," a term coined by author Chuck Palahnik's mentor, Tom Spambauer. The concept involves communicating thoughts in an awkward manner that slows the audience down, creating a more genuine connection. Cruz explains how this approach isn't limited to writing but extends to podcasts and videos as well.

Avoiding overly clinical and structured language, Cruz advocates for pauses and natural communication styles. He emphasizes the importance of allowing moments of silence for thoughtful responses during interviews. This can make conversations feel more human and relatable, thus enhancing the listener's experience.
Burnt tongue can be used sparingly, like seasoning, to avoid overuse.

For content creators, it helps develop a unique style that sets them apart. Cruz underscores that authenticity and connection should remain the guiding principles for all creators.

Key Takeaways

1. Burnt Tongue is a technique where communication is done in an awkward or unconventional way, which forces the reader to slow down and absorb the information more deeply. It's meant to mimic natural, less polished human conversation.

2. The technique can be effectively used in podcasting by incorporating natural pauses and less formal language. This helps create a more authentic and engaging dialogue that resonates more with listeners.

3. Strategic pauses in podcasting can signal to the listener that a thoughtful response is coming, making the interaction feel more genuine and considered. However, pauses should be used sparingly to avoid irritation.

4. Developing a distinctive and identifiable style is crucial for creatives. This uniqueness makes the creator's work stand out and become memorable, much like how Chuck Palahniuk's style is instantly recognizable.

5. Personal stories and experiences, such as the conversation between the host and his daughter about Chuck Palahniuk, can be valuable in emphasizing the importance of finding one's unique voice and style. This brings a personal touch and relatability to the lesson being communicated.

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