What can podcasters learn from the journey of the Jewish Ed Sheeran, Noah Kahan, and the actual Ed Sheeran?

A lot.

Freddy Cruz discusses the rise of Noah Kahan, known as the Jewish Ed Sheeran, who experienced a serendipitous breakthrough with his song "Stick Season." Despite initial struggles and low engagement on TikTok, a stroke of luck propelled his work to viral status. He chose to complete the song rather than delete it, ultimately leading to significant success. Cruz emphasizes the lesson for podcasters to persist despite low listener engagement.

By documenting and sharing their journey, podcasters can build a body of work and connect with their audience authentically. He also highlights Ed Sheeran's discovery by Jamie Foxx's manager, underscoring the importance of persistence and opportunity.

Podcasters, too, might find their breakthrough moment when they least expect it. Keep producing content, stay consistent, and allow the journey to unfold naturally.

Key Takeaways

1. The story of Noah Kahan illustrates the importance of not giving up on your work even when initial engagement is low. Persisting through low points can lead to unexpected success when your work eventually resonates with a broader audience.

2. Podcasting can often feel like shouting into an empty forest, with little immediate feedback. However, maintaining a positive mindset and pushing through self-doubt is crucial, as your content may eventually reach and impact the right audience at the right time.

3. Consistency in creating and publishing content builds a robust catalog that can capitalize on sudden opportunities for exposure. Ensuring a steady output increases the chances of eventually reaching a substantial audience.

4. Podcasting, like social media, serves as a medium to document your creator journey. Embracing and showcasing your progress can engage your audience and contribute to long-term growth and connection with your community.

5. Meaningful growth often comes from steady and ongoing efforts rather than quick fixes or shortcuts like buying followers. Enjoying the journey and honing your craft can lead to organic and sustainable growth over time.

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