How can a trip to buy sneakers teach us about building a brand with your podcast?

Freddy Cruz delves into his experience at Reserve Supply to buy a pair of sneakers.

Exploring the history of the Finnish brand Karhu, founded in 1916, he uncovers its century-long success. The brand's focus on quality over size is evident. Karhu integrates Fulcrum technology and sold the three stripe trademark to Adidas in 1952.

This story illustrates the concept of the infinite game in brand building. Freddy explains how, like Karhu, podcasters can concentrate on quality and endurance. He contrasts the pursuit of becoming the biggest with achieving consistent listener engagement.

Remember, it's about defining your values and what you truly want for your podcast. Freddy encourages a sustainable approach, highlighting the significance of retention rates and loyal listeners.

Key Takeaway

1. The shopping experience at Reserve Supply is likened to a rare treat due to its high prices, which symbolizes the idea of occasional indulgence in quality goods over quantity.

2. Karhu's longevity and focus on quality over being the biggest player in the market highlight the importance of sustaining excellence and the impact of historical brand loyalty.

3. Brand building is presented as an "infinite game" where continuous improvement and staying true to one's values are more important than achieving outright dominance or instant success.

4. In podcasting, focusing on quality content, consistent engagement, and knowing your audience's needs are crucial for long-term success, potentially leading to a loyal fan base rather than fleeting high download numbers.

Wanna chat podcasting? Go to spekepodcasting.com!