Nick Ryan, CISO - Baker Tilly: Qualitative ROI and “Marketecture”

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Published Jun 13, 2022, 10:00 PM

Have you ever stared at a math problem and didn’t know where to begin? This week Nick Ryan shares how he takes the complicated subject matter of information security and distills it into relevant stories, data, and metrics that help his organization make sound business decisions. Listen in as Laura and Nick discuss the challenges of speaking to over 7500 employees in an approachable way, the importance of qualitative ROI and how it influences business decisions, and why crafting a presentation is the key to successful communication.


Here are a few things you’ll learn during this conversation:

  • How to focus on customer trust and brand reputation in a measurable way
  • Why giving too much detail can leave the audience “lost in the weeds”
  • What it means to give a presentation good “marketecture”
  • How holding a grudge can hold you back from success
  • How dissatisfaction in a job role led Nick to a career breakthrough


During the 24-Hour Challenge, Nick encourages you to embrace the power of putting things on paper, challenging you to write down five things that you are dissatisfied with in your career. This will allow you to focus and create an improvement plan worth implementing.


About Nick Ryan:


Nick Ryan is the head of information security for the 9th largest accounting firm in the world, Baker Tilly. Protecting the firm’s revenue by mitigating risk and meeting compliance, regulatory and business requirements is at the crux of his role. A core focus of Nick’s is to translate complex, technical matters to non-technical C-suite executives to garner support for security initiatives that empower the firm to thrive.


Nick is a proud “forever student” having earned over forty (40) industry-specific, leadership and cross-functional certifications. A frequent guest on cybersecurity podcasts, industry roundtables and peer groups with security executives, Nick enjoys strategic thought leadership and giving back to the community. In addition, Nick mentors several individuals who are seeking to break into the coveted cybersecurity space or to be promoted to leadership roles.

You can connect with Nick via Linkedin:


To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to and download the quick start guide for mastering the three C’s of influence.


You can connect with Laura in the following ways:



LinkedIn Business Page:


Facebook: Vocal Impact Productions

@Laura Sicola 


Instagram: @VocalImpactProductions

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