In this conversation, Liz Ross, CEO of Shift Paradigm, discusses the importance of transparency within a framework in leadership communication. She shares a personal experience where lack of transparency caused disruption and unrest within her organization. Liz emphasizes the need for leaders to communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties. She also highlights the value of having opposing force personalities in a team to challenge and push against strengths and weaknesses.

In this episode you’ll learn:

• Transparency within a framework is crucial in leadership communication to address uncertainties and prevent disruption.
• Leaders should communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties.
• Having opposing force personalities in a team can lead to better decision-making and growth.
• Having a point of view and being willing to disagree is essential for effective communication and growth.
• Having a point of view and expressing it is crucial for effective communication and influence.
• The difference between disagreement and resistance.
• Why her philosophy is “never look backwards“
• How to decide when to push an issue
• How she had to redirect on a $300 million campaign
• Advocating for others and building a team that complements your strengths is essential for success.

About Liz

Liz Ross is the President and CEO of Shift Paradigm and brings more than 26 years of experience leading some of the world’s most progressive and fastest-growing agencies. She is passionate about challenging the norm and inspiring marketers to be early adopters of innovative ideas and technology. As a dynamic leader accustomed to navigating today’s complex marketing world, Liz has pioneered brand-consumer relationships for clients such as General Motors, Delta, HP, General Electric, United Health Group, Michelin, Citibank, IBM, Clorox, Cox Communications, Hillshire Brands, Visa and Pepsi-Cola, to name a few.

You can connect with Liz Ross in the following ways:

• Shift Paradigm Website: https://www.shiftparadigm.com
• LinkedIn: https://www.linkedin.com/in/elizabethross/

You can connect with Dr. Laura Sicola in the following ways:

• LinkedIn: https://www.linkedin.com/in/drlaurasicola
• LinkedIn Business Page: https://www.linkedin.com/company/laurasicola-inc
• YouTube: https://www.youtube.com/c/VocalImpactProductions
• Facebook: Dr. Laura Sicola
• Twitter: @LauraSicola
• Instagram: @drlaurasicola
• Website: https://laurasicola.com
• Laura’s Online Course: virtualinfluence.today

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