Happy New Year! Dr. Laura Sicola is back with Part II: The Big Reveal. In this episode, she unveils her rebranding journey, discussing the issues and challenges her Vocal Impact brand had, and introduces the audience to her new brand: LauraSicola.com.

In this episode you will learn:
How and why your brand should accurately reflect the value you provide and resonate with your target audience
Why words and language play a crucial role in communicating your brand’s message
How you can use feedback and the words of others to describe your work and gain a better understanding of how you are perceived
Why you should make a practice of looking at other thought leaders in your industry for inspiration and to understand what works

Mentioned in the Episode: 
www.laurasicola.com

You can connect with Dr. Laura Sicola in the following ways:
LinkedIn: https://www.linkedin.com/in/drlaurasicola
LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/
YouTube: https://www.youtube.com/c/VocalImpactProductions
Facebook: Vocal Impact Productions
Twitter: @LauraSicola
Instagram: @VocalImpactProductions
Website: https://laurasicola.com
Laura’s Online Course: virtualinfluence.today



See omnystudio.com/listener for privacy information.

Happy New Year! Dr. Laura Sicola is back with Part II: The Big Reveal. In this episode, she unveils her rebranding journey, discussing the issues and challenges her Vocal Impact brand had, and introduces the audience to her new brand: LauraSicola.com.
In this episode you will learn:
<ul>
<li>How and why your brand should accurately reflect the value you provide and resonate with your target audience</li>
<li>Why words and language play a crucial role in communicating your brand’s message</li>
<li>How you can use feedback and the words of others to describe your work and gain a better understanding of how you are perceived</li>
<li>Why you should make a practice of looking at other thought leaders in your industry for inspiration and to understand what works</li>
</ul>
Mentioned in the Episode: 
<ul>
<li><a href="http://www.laurasicola.com">www.laurasicola.com</a> </li>
</ul>
You can connect with Dr. Laura Sicola in the following ways:
<ul>
<li>LinkedIn: https://www.linkedin.com/in/drlaurasicola</li>
<li>LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/</li>
<li>YouTube: https://www.youtube.com/c/VocalImpactProductions</li>
<li>Facebook: Vocal Impact Productions</li>
<li>Twitter: @LauraSicola</li>
<li>Instagram: @VocalImpactProductions</li>
<li>Website: <a href="https://laurasicola.com">https://laurasicola.com</a></li>
<li>Laura’s Online Course: virtualinfluence.today</li>
</ul>
 
See omnystudio.com/listener for privacy information.

When you speak, do you want to inspire others and be recognized as a true leader? Do you want to feel more confident, have greater influence, and get bigger results? This is the show for executives, business owners and leaders who need to command the room, connect with their audience and close the deal.

Join host Dr. Laura Sicola, communication and influence expert, as she interviews world-class business and industry leaders, who reveal the importance of strong communication skills in their success and the (sometimes hard) lessons they learned along the way. You’ll gain insights into confident public speaking, conflict management, executive presence, and more!

For more information, visit https://www.speakingtoinfluence.com 

To book Laura as a guest or speaker email info@vocalimpactproductions.com

Speaking to Influence

When you speak, do you want to inspire others and be recognized as a true leader? Do you want to feel more confident, have greater influence, and get bigger results? This is the show for executives, business owners and leaders who need to command the room, connect with their audience and close the deal. Join host Dr. Laura Sicola, communication and influence expert, as she interviews world-class business and industry leaders, who reveal the importance of strong communication skills in their success and the (sometimes hard) lessons they learned along the way. You’ll gain insights into confident public speaking, conflict management, executive presence, and more! For more information, visit https://www.speakingtoinfluence.com  To book Laura as a guest or speaker email info@laurasicola.com

When you speak, do you want to inspire others and be recognized as a true leader? Do you want to feel more confident, have greater influence, and get bigger results? This is the show for executives, business owners and leaders who need to command the room, connect with their audience and close the deal. Join host Dr. Laura Sicola, communication and influence expert, as she interviews world-class business and industry leaders, who reveal the importance of strong communication skills in their success and the (sometimes hard) lessons they learned along the way. You’ll gain insights into confident public speaking, conflict management, executive presence, and more! For more information, visit https://www.speakingtoinfluence.com  To book Laura as a guest or speaker email info@laurasicola.com

Dr. Laura Sicola: The Big Reveal

In this conversation, Liz Ross, CEO of Shift Paradigm, discusses the importance of transparency within a framework in leadership communication. She shares a personal experience where lack of transparency caused disruption and unrest within her organization. Liz emphasizes the need for leaders to communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties. She also highlights the value of having opposing force personalities in a team to challenge and push against strengths and weaknesses.

In this episode you’ll learn:
Transparency within a framework is crucial in leadership communication to address uncertainties and prevent disruption.
Leaders should communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties.
Having opposing force personalities in a team can lead to better decision-making and growth.
Having a point of view and being willing to disagree is essential for effective communication and growth.
Having a point of view and expressing it is crucial for effective communication and influence.
The difference between disagreement and resistance.
Why her philosophy is “never look backwards“
How to decide when to push an issue
How she had to redirect on a $300 million campaign
Advocating for others and building a team that complements your strengths is essential for success.

About Liz

Liz Ross is the President and CEO of Shift Paradigm and brings more than 26 years of experience leading some of the world’s most progressive and fastest-growing agencies. She is passionate about challenging the norm and inspiring marketers to be early adopters of innovative ideas and technology. As a dynamic leader accustomed to navigating today’s complex marketing world, Liz has pioneered brand-consumer relationships for clients such as General Motors, Delta, HP, General Electric, United Health Group, Michelin, Citibank, IBM, Clorox, Cox Communications, Hillshire Brands, Visa and Pepsi-Cola, to name a few.



Youcanconnectwith Liz Ross inthefollowingways:
Shift Paradigm Website: https://www.shiftparadigm.com
LinkedIn: https://www.linkedin.com/in/elizabethross/



YoucanconnectwithDr.LauraSicolainthefollowingways:
LinkedIn: https://www.linkedin.com/in/drlaurasicola
LinkedIn Business Page: https://www.linkedin.com/company/laurasicola-inc
YouTube: https://www.youtube.com/c/VocalImpactProductions
Facebook: Dr. Laura Sicola
Twitter: @LauraSicola
Instagram: @drlaurasicola
Website: https://laurasicola.com
Laura’s Online Course: virtualinﬂuence.today

See omnystudio.com/listener for privacy information.

In this conversation, Liz Ross, CEO of Shift Paradigm, discusses the importance of transparency within a framework in leadership communication. She shares a personal experience where lack of transparency caused disruption and unrest within her organization. Liz emphasizes the need for leaders to communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties. She also highlights the value of having opposing force personalities in a team to challenge and push against strengths and weaknesses.
In this episode you’ll learn:
<ul>
<li>Transparency within a framework is crucial in leadership communication to address uncertainties and prevent disruption.</li>
<li>Leaders should communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties.</li>
<li>Having opposing force personalities in a team can lead to better decision-making and growth.</li>
<li>Having a point of view and being willing to disagree is essential for effective communication and growth.</li>
<li>Having a point of view and expressing it is crucial for effective communication and influence.</li>
<li>The difference between disagreement and resistance.</li>
<li>Why her philosophy is “never look backwards“</li>
<li>How to decide when to push an issue</li>
<li>How she had to redirect on a $300 million campaign</li>
<li>Advocating for others and building a team that complements your strengths is essential for success.</li>
</ul>
About Liz
Liz Ross is the President and CEO of Shift Paradigm and brings more than 26 years of experience leading some of the world’s most progressive and fastest-growing agencies. She is passionate about challenging the norm and inspiring marketers to be early adopters of innovative ideas and technology. As a dynamic leader accustomed to navigating today’s complex marketing world, Liz has pioneered brand-consumer relationships for clients such as General Motors, Delta, HP, General Electric, United Health Group, Michelin, Citibank, IBM, Clorox, Cox Communications, Hillshire Brands, Visa and Pepsi-Cola, to name a few.
 
You can connect with Liz Ross in the following ways:
<ul>
<li>Shift Paradigm Website: https://www.shiftparadigm.com</li>
<li>LinkedIn: https://www.linkedin.com/in/elizabethross/</li>
</ul>
 
You can connect with Dr. Laura Sicola in the following ways:
<ul>
<li>LinkedIn: https:/<a href="http://www.linkedin.com/in/drlaurasicola">/www.linkedin.com/in/drlaurasicola</a></li>
<li>LinkedIn Business Page: https:/<a href="http://www.linkedin.com/company/laurasicola-inc">/www.linkedin.com/company/laurasicola-inc</a></li>
<li>YouTube: https:/<a href="http://www.youtube.com/c/VocalImpactProductions">/www.youtube.com/c/VocalImpactProductions</a></li>
<li>Facebook: Dr. Laura Sicola</li>
<li>Twitter: @LauraSicola</li>
<li>Instagram: @drlaurasicola</li>
<li>Website: <a href="https://laurasicola.com/">https://laurasicola.com</a></li>
<li>Laura’s Online Course: virtualinﬂuence.today</li>
</ul>
See omnystudio.com/listener for privacy information.

Liz Ross, Shift Paradigm: The Power of Having a Point of View

In this episode, Dr. Laura Sicola interviews Kate McQuade, the Vice President of Marketing at P360, a life sciences SaaS company. They discuss the importance of collaboration in leadership communication and the benefits of asking for help. Kate shares a missed opportunity where she didn't speak up and the lessons she learned from it. They also talk about taking risks in marketing and the importance of combining digital and physical outreach. In this conversation, Kate McQuade discusses her approach to risk-taking in marketing, the importance of delegation, and the dynamics of team collaboration.

In this episode you will learn:
Why collaboration is a crucial aspect of leadership communication.
Asking for help can lead to better decision-making and empower the team.
Missed opportunities can occur when you don't speak up or advocate for your ideas.
Taking risks in marketing, such as combining digital and physical outreach, can yield positive results.
Follow-up and proactive communication are essential to ensure ideas are considered and implemented. Laying out the cost, timeline, resources, and expected results can make new initiatives seem more manageable and increase stakeholder buy-in.
Delegation is a valuable skill that can lead to more efficient use of time and leverage the expertise of team members.
Speaking up and dissenting, even as the lone voice, can lead to better outcomes and the exploration of alternative ideas.
Updating your resume with future goals in mind can help set a clear vision and guide your career path.
The dynamics of a team and effective collaboration are crucial for achieving success in projects and goals.
Being adaptable and able to laugh at oneself is important in navigating unexpected situations and maintaining a positive attitude.



About Kate

Experienced technology-savvy executive adept at navigating dynamic regulatory and reimbursement landscapes. Trusted advisor to senior leadership, providing strategic insights to gain a competitive edge in swiftly changing market dynamics. Enthusiastic about assisting clients in devising and executing impactful solutions that yield tangible results. Possess a well-rounded background having worked on both vendor and client fronts, supported by an extensive network of valuable connections.



Youcanconnectwith Kate McQuade inthefollowingways:
P360 Website: https://www.p360.com
LinkedIn: https://www.linkedin.com/in/katemcquade/



YoucanconnectwithDr.LauraSicolainthefollowingways:
LinkedIn: https://www.linkedin.com/in/drlaurasicola
LinkedIn Business Page: https://www.linkedin.com/company/laurasicola-inc
YouTube: https://www.youtube.com/c/VocalImpactProductions
Facebook: Dr. Laura Sicola
Twitter: @LauraSicola
Instagram: @drlaurasicola
Website: https://laurasicola.com
Laura’s Online Course: virtualinﬂuence.today

See omnystudio.com/listener for privacy information.

In this episode, Dr. Laura Sicola interviews Kate McQuade, the Vice President of Marketing at P360, a life sciences SaaS company. They discuss the importance of collaboration in leadership communication and the benefits of asking for help. Kate shares a missed opportunity where she didn't speak up and the lessons she learned from it. They also talk about taking risks in marketing and the importance of combining digital and physical outreach. In this conversation, Kate McQuade discusses her approach to risk-taking in marketing, the importance of delegation, and the dynamics of team collaboration.
In this episode you will learn:
<ul>
<li>Why collaboration is a crucial aspect of leadership communication.</li>
<li>Asking for help can lead to better decision-making and empower the team.</li>
<li>Missed opportunities can occur when you don't speak up or advocate for your ideas.</li>
<li>Taking risks in marketing, such as combining digital and physical outreach, can yield positive results.</li>
<li>Follow-up and proactive communication are essential to ensure ideas are considered and implemented. Laying out the cost, timeline, resources, and expected results can make new initiatives seem more manageable and increase stakeholder buy-in.</li>
<li>Delegation is a valuable skill that can lead to more efficient use of time and leverage the expertise of team members.</li>
<li>Speaking up and dissenting, even as the lone voice, can lead to better outcomes and the exploration of alternative ideas.</li>
<li>Updating your resume with future goals in mind can help set a clear vision and guide your career path.</li>
<li>The dynamics of a team and effective collaboration are crucial for achieving success in projects and goals.</li>
<li>Being adaptable and able to laugh at oneself is important in navigating unexpected situations and maintaining a positive attitude.</li>
</ul>
 
About Kate
Experienced technology-savvy executive adept at navigating dynamic regulatory and reimbursement landscapes. Trusted advisor to senior leadership, providing strategic insights to gain a competitive edge in swiftly changing market dynamics. Enthusiastic about assisting clients in devising and executing impactful solutions that yield tangible results. Possess a well-rounded background having worked on both vendor and client fronts, supported by an extensive network of valuable connections.
 
You can connect with Kate McQuade in the following ways:
<ul>
<li>P360 Website: https://www.p360.com</li>
<li>LinkedIn: <a href="https://www.linkedin.com/in/patrick-lencioni-orghealth/">https://www.linkedin.com/in/katemcquade/</a></li>
</ul>
 
You can connect with Dr. Laura Sicola in the following ways:
<ul>
<li>LinkedIn: https:/<a href="http://www.linkedin.com/in/drlaurasicola">/www.linkedin.com/in/drlaurasicola</a></li>
<li>LinkedIn Business Page: https:/<a href="http://www.linkedin.com/company/laurasicola-inc">/www.linkedin.com/company/laurasicola-inc</a></li>
<li>YouTube: https:/<a href="http://www.youtube.com/c/VocalImpactProductions">/www.youtube.com/c/VocalImpactProductions</a></li>
<li>Facebook: Dr. Laura Sicola</li>
<li>Twitter: @LauraSicola</li>
<li>Instagram: @drlaurasicola</li>
<li>Website: <a href="https://laurasicola.com/">https://laurasicola.com</a></li>
<li>Laura’s Online Course: virtualinﬂuence.today</li>
</ul>
See omnystudio.com/listener for privacy information.

Kate McQuade - VP Marketing at P360: Effective Team Collaboration and Dynamics

Reed Phillips, CEO of Oaklins De Silva and Phillips, shares insights on leadership communication and lessons learned from his career in investment banking. He emphasizes the importance of transparency in communication and the negative consequences of being secretive with employees.

Reed also discusses a time when he made a wrong hiring decision and had to let someone go, highlighting the importance of admitting mistakes and seeking input from others. He shares his experience as an investment banker and offers advice on building influence and overcoming communication challenges.

Reed suggests seeking feedback from industry colleagues and friends to assess one's abilities and areas for improvement. The conversation also touches on the importance of initiating conversations, developing storytelling skills, and simplifying complex concepts for clients.

In this episode you will learn:
Transparency in communication is essential for building trust and fostering a positive work environment.
Admitting mistakes and seeking input from others can lead to better decision-making and problem-solving.
Negotiation is a valuable skill that can help find win-win solutions and avoid missed opportunities.
Being open to new opportunities and exploring alternatives can lead to personal and professional growth. Approach negotiations as win-win situations to find mutually beneficial solutions.
Seek feedback from industry colleagues and friends to assess your abilities and areas for improvement.
Initiate conversations and find common ground to build relationships and influence.
Develop storytelling skills to engage and connect with others.
Simplify complex concepts to make them more accessible and understandable for clients.

About Reed

With over 29 years of experience as a CEO and co-founder of Oaklins DeSilva+Phillips, Reed has successfully built and led one of the world's premier investment banking firms focused on the media, marketing, information and technology sectors. He has also expanded their global presence as the chairman and president of Oaklins International, which has 850 investment bankers in 45 countries.



You can connect with Reed in the following way:
Website: https://www.oaklins.com/dp/en/
LinkedIn: https://www.linkedin.com/in/phillipsreed/

You can connect with Dr. Laura Sicola in the following ways:
LinkedIn: https://www.linkedin.com/in/drlaurasicola
LinkedIn Business Page: https://www.linkedin.com/company/laurasicola-inc
YouTube: https://www.youtube.com/@LauraSicolainc
Facebook: Dr. Laura Sicola
Twitter: @LauraSicola
Instagram: @drlaurasicola
Website: https://laurasicola.com
Laura’s Online Course: virtualinfluence.today

See omnystudio.com/listener for privacy information.

Reed Phillips, CEO of Oaklins De Silva and Phillips, shares insights on leadership communication and lessons learned from his career in investment banking. He emphasizes the importance of transparency in communication and the negative consequences of being secretive with employees.
Reed also discusses a time when he made a wrong hiring decision and had to let someone go, highlighting the importance of admitting mistakes and seeking input from others. He shares his experience as an investment banker and offers advice on building influence and overcoming communication challenges.
Reed suggests seeking feedback from industry colleagues and friends to assess one's abilities and areas for improvement. The conversation also touches on the importance of initiating conversations, developing storytelling skills, and simplifying complex concepts for clients.
In this episode you will learn:
<ul>
<li>Transparency in communication is essential for building trust and fostering a positive work environment.</li>
<li>Admitting mistakes and seeking input from others can lead to better decision-making and problem-solving.</li>
<li>Negotiation is a valuable skill that can help find win-win solutions and avoid missed opportunities.</li>
<li>Being open to new opportunities and exploring alternatives can lead to personal and professional growth. Approach negotiations as win-win situations to find mutually beneficial solutions.</li>
<li>Seek feedback from industry colleagues and friends to assess your abilities and areas for improvement.</li>
<li>Initiate conversations and find common ground to build relationships and influence.</li>
<li>Develop storytelling skills to engage and connect with others.</li>
<li>Simplify complex concepts to make them more accessible and understandable for clients.</li>
</ul>
About Reed
With over 29 years of experience as a CEO and co-founder of Oaklins DeSilva+Phillips, Reed has successfully built and led one of the world's premier investment banking firms focused on the media, marketing, information and technology sectors. He has also expanded their global presence as the chairman and president of Oaklins International, which has 850 investment bankers in 45 countries.
 
You can connect with Reed in the following way:
<ul>
<li>Website: https://www.oaklins.com/dp/en/</li>
<li>LinkedIn: https://www.linkedin.com/in/phillipsreed/</li>
</ul>
You can connect with Dr. Laura Sicola in the following ways:
<ul>
<li>LinkedIn: https://www.linkedin.com/in/drlaurasicola</li>
<li>LinkedIn Business Page: https://www.linkedin.com/company/laurasicola-inc</li>
<li>YouTube: https://www.youtube.com/@LauraSicolainc</li>
<li>Facebook: Dr. Laura Sicola</li>
<li>Twitter: @LauraSicola</li>
<li>Instagram: @drlaurasicola</li>
<li>Website: https://laurasicola.com</li>
<li>Laura’s Online Course: virtualinfluence.today</li>
</ul>
See omnystudio.com/listener for privacy information.

Dr. Laura Sicola: The Big Reveal

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