Clate Mask of Keap: When It’s Time to Stop Trying to Persuade

On this week’s episode of Speaking to Influence, join Clate Mask, CEO of Keap Small Business Automation, as he tells Laura about when he knew it was time to put his career on the line by giving an ultimatum to his company, rather than continuing the battle of trying to persuade.

In this episode you will learn:

The importance of business automation for business owners and overburdened team members, and the need for entrepreneurs to have effective systems and processes in place to conquer chaos and achieve growth, freedom, and profit
How Clate handled his frustration with the direction of his company and finally mustered the courage to send an email to the lead board member, expressing his concerns and giving an ultimatum rather than continuing to try to persuade.
How to script conversations to bridge the gap between intentions and actions.
How Clate had individual conversations with team members to gather feedback and create a safe environment for open discussion, modeling vulnerability and encouraging others to give and receive feedback, following the principles from Patrick Lencioni's book, "Five Dysfunctions of a Team."

24 Hour Challenge:

Have repeat conversations with someone when your message has not landed. Reflect on where there may have been a gap and try again.

About Clate:

NY Times best-selling author, Clate Mask, is the entrepreneur’s guide and the CEO and co-founder of Keap, the leader in small business automation software. Keap is an 8-time Inc 5000 winner and is widely used by savvy small businesses to grow with automation. Clate’s passion is helping small businesses conquer the chaos and grow their business using the Six Keys to Success. When Clate isn’t serving entrepreneurs and building Keap, he loves to spend time with his wife, Charisse, their six kids, and their grandkids. He also loves playing golf and watching sports, with serious passion for the Arizona pro sports teams. He is intimately familiar with the balancing act of entrepreneurs, which is what drove him to discover and teach the Six Keys. Because success as an entrepreneur means having a great business and a great life.

Mentioned in the Episode: