Most of what happens inside the UFC Octagon is too fast for the human eye to follow. Enter Alon Cohen, Executive Vice President of Innovation for TKO, who has spent 15 years building the data and AI systems that expose the hidden moments that help decide a match. Malcolm Gladwell sits down with Alon to uncover how UFC’s partnership with IBM turns chaos into clarity, giving fans and commentators a deeper story behind every bout.

This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions.

Visit us at https://www.ibm.com/think/podcasts/smart-talks

Most of what happens inside the UFC Octagon is too fast for the human eye to follow. Enter Alon Cohen, Executive Vice President of Innovation for TKO, who has spent 15 years building the data and AI systems that expose the hidden moments that help decide a match. Malcolm Gladwell sits down with Alon to uncover how UFC&rsquo;s partnership with IBM turns chaos into clarity, giving fans and commentators a deeper story behind every bout.
This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions.
Visit us at&nbsp;<a href="https://www.ibm.com/think/podcasts/smart-talks" data-saferedirecturl="https://www.google.com/url?q=https://www.ibm.com/think/podcasts/smart-talks&amp;source=gmail&amp;ust=1780434433757000&amp;usg=AOvVaw0PTtZZxPd_1lz3fGl7yRh1">https://www.ibm.com/think/podcasts/smart-talks</a>

Join Malcolm Gladwell, author and host of Revisionist History, for Smart Talks with IBM as he speaks with visionaries who are creatively applying technology in business to drive change and transform their industries.

This season, Smart Talks with IBM is hitting the road. We’re stepping outside the studio to explore how IBM clients are using artificial intelligence to transform the way they do business. It’s a fresh look behind the curtain of technology, where big ideas meet cutting-edge solutions.

This is a paid advertisement from IBM. 

Join Malcolm Gladwell, author and host of Revisionist History, for&nbsp;Smart Talks with IBM&nbsp;as he speaks with visionaries who are creatively applying technology in business to drive change and transform their industries.
This season,&nbsp;Smart Talks with IBM&nbsp;is hitting the road. We&rsquo;re stepping outside the studio to explore how IBM clients are using artificial intelligence to transform the way they do business. It&rsquo;s a fresh look behind the curtain of technology, where big ideas meet cutting-edge solutions.
This is a paid advertisement from IBM.&nbsp;

Smart Talks with IBM

Inside the Octagon: How AI Brings UFC’s Fastest Moments into Focus

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The HEINEKEN Company is one of the world’s pioneering global brewers. Founded in 1864, it continues to innovate as it pursues its ambition to become the world’s best‑connected brewer. For the Season 7 premiere of Smart Talks with IBM, Malcolm Gladwell sits down with Surajeet Ghosh, HEINEKEN’s Chief AI Officer, in front of a live audience at SXSW to explore how the company is using data and AI to transform its operations. 

This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions.

Visit us at https://www.ibm.com/think/podcasts/smart-talks

The HEINEKEN Company is one of the world&rsquo;s pioneering global brewers. Founded in 1864, it continues to innovate as it pursues its ambition to become the world&rsquo;s best‑connected brewer. For the Season 7 premiere of Smart Talks with IBM, Malcolm Gladwell sits down with Surajeet Ghosh, HEINEKEN&rsquo;s Chief AI Officer, in front of a live audience at SXSW to explore how the company is using data and AI to transform its operations.&nbsp;
This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions.
Visit us at <a href="https://www.ibm.com/think/podcasts/smart-talks" data-saferedirecturl="https://www.google.com/url?q=https://www.ibm.com/think/podcasts/smart-talks&amp;source=gmail&amp;ust=1776804082178000&amp;usg=AOvVaw0wfKBHSrmdggaxlEI8vKa_">https://www.ibm.com/think/podcasts/smart-talks</a>

Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

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In Smart Talks with IBM Season 7, Malcolm Gladwell reveals how global brands are applying AI and technology to reshape experiences and help solve complex challenges. Go behind the scenes with HEINEKEN, UFC, and Cleveland Clinic. New episodes drop April 21.

This is a paid advertisement from IBM. 

Visit us at ibm.com/smarttalks

In Smart Talks with IBM Season 7, Malcolm Gladwell reveals how global brands are applying AI and technology to reshape experiences and help solve complex challenges. Go behind the scenes with HEINEKEN, UFC, and Cleveland Clinic. New episodes drop April 21.
This is a paid advertisement from IBM. Visit us at <a href="http://ibm.com/smarttalks" data-saferedirecturl="https://www.google.com/url?q=http://ibm.com/smarttalks&amp;source=gmail&amp;ust=1776260574874000&amp;usg=AOvVaw04EZZhl_J7LDEujBm_h6ef">ibm.com/smarttalks</a>

Smart Talks with IBM Returns April 21

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NASA and IBM have developed advanced AI foundation models that analyze satellite data to reveal patterns across Earth and beyond. These tools are already driving real‑world impact, from helping Kenya plan the planting of 15 billion trees to enabling the UK to track harmful algae blooms. This collaboration provides strategic insights for climate action, environmental monitoring, and emergency response.

This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions.

Visit us at https://www.ibm.com/think/podcasts/smart-talks

NASA and IBM have developed advanced AI foundation models that analyze satellite data to reveal patterns across Earth and beyond. These tools are already driving real‑world impact, from helping Kenya plan the planting of 15 billion trees to enabling the UK to track harmful algae blooms. This collaboration provides strategic insights for climate action, environmental monitoring, and emergency response.
This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions.
Visit us at <a href="https://www.ibm.com/think/podcasts/smart-talks" data-saferedirecturl="https://www.google.com/url?q=https://www.ibm.com/think/podcasts/smart-talks&amp;source=gmail&amp;ust=1768336183105000&amp;usg=AOvVaw3SuLm10_lQfvebYJs0K-kS">https://www.ibm.com/think/podcasts/smart-talks</a>

NASA and AI: Decoding Our Universe

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Inside the Octagon: How AI Brings UFC’s Fastest Moments into Focus

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