



Inside the Octagon: How AI Brings UFC’s Fastest Moments into Focus
Most of what happens inside the UFC Octagon is too fast for the human eye to follow. Enter Alon Cohen, Executive Vice President of Innovation for TKO, who has spent 15 years building the data and AI systems that expose the hidden moments that help decide a match. Malcolm Gladwell sits down with Alo…

Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
The HEINEKEN Company is one of the world’s pioneering global brewers. Founded in 1864, it continues to innovate as it pursues its ambition to become the world’s best‑connected brewer. For the Season 7 premiere of Smart Talks with IBM, Malcolm Gladwell sits down with Surajeet Ghosh, HEINEKEN’s Chief…

Smart Talks with IBM Returns April 21
In Smart Talks with IBM Season 7, Malcolm Gladwell reveals how global brands are applying AI and technology to reshape experiences and help solve complex challenges. Go behind the scenes with HEINEKEN, UFC, and Cleveland Clinic. New episodes drop April 21. This is a paid advertisement from IBM. …

NASA and AI: Decoding Our Universe
NASA and IBM have developed advanced AI foundation models that analyze satellite data to reveal patterns across Earth and beyond. These tools are already driving real‑world impact, from helping Kenya plan the planting of 15 billion trees to enabling the UK to track harmful algae blooms. This collab…

Unlocking Our Quantum Future
Malcolm Gladwell heads to San Francisco Tech Week to talk with IBM’s new Director of Research Jay Gambetta in front of a live audience. They discuss IBM’s plans to scale quantum computing power, the groundbreaking experiments already underway, and what impact these new computers could have on chemi…

IBM CEO Arvind Krishna: Creating Smarter Business with AI and Quantum
Malcolm Gladwell sits down with IBM Chairman and CEO Arvind Krishna in a special live episode of Smart Talks with IBM. They discuss the groundbreaking potential of quantum computing, the transformative impact of AI on business, and how Krishna’s visionary predictions from the 90s continue to guide …

Ferrari Fandom, Supercharged by AI
Scuderia Ferrari and IBM are redefining fan engagement with AI-driven insights, and cutting-edge digital tools. Learn how IBM is helping Scuderia Ferrari deepen connections with its almost 400 million fans worldwide, driving innovation and community in the digital age. This is a paid advertisement…

L’Oréal and IBM: AI-Powered Beauty
This week, the show takes you behind the scenes at L'Oréal’s research center in New Jersey. Malcolm Gladwell delves into the complexities of cosmetic formulation and the AI partnership with IBM. Learn how AI is poised to revolutionize the creation of beauty products, to make them even more sustaina…

How AI Assistants Can Transform Education
Malcolm Gladwell visits Kennesaw State University to learn about Jiwoo, an AI Assistant that helps future teachers practice responsive teaching by simulating classroom interactions with students. Discover AI’s impact on teaching methods to prepare teachers for the classroom. This is a paid adverti…

New Season of Smart Talks with IBM Coming Soon
Smart Talks with IBM returns Tuesday, May 20th, and this season, we’re really shaking things up. Host Malcolm Gladwell will visit various companies to tell stories of how IBM clients are using artificial intelligence and data to transform the way they do business. This is a paid advertisement from…