In the sixth episode of Shop Talk, Shefalee Vasudev is joined by celebrity makeup artist and influencer Shraddha Naik and Darpan Sanghvi, co-founder of MyGlamm, one of India’s fastest growing makeup brands. Together they discuss why lipsticks continue to rule even as the consumer remains masked, the therapeutic shades of the product during the lockdown and how conscious beauty is a game-changer in the industry. Naik also shares if the red lipstick is as popular as it used to be, the mantra behind creating beauty content that engages, while Sanghvi reveals the key behind a successful beauty business.