This episode of Shop Talk features a conversation with the 38 year old Pabiben Rabari, an embroidery artisan and crafts entrepreneur from Bhadroi village of Kutch, Gujarat. From embroidering since she was seven to make ends meet, to sharing the stage with actor Amitabh Bachchan on Kaun Banega Crorepati, and now becoming the face of an award-winning crafts gift box—Pabiben has come a long way. In this episode, she offers her take on collective growth, on product innovation and the importance of recognition in the life of an artisan. Kaarigar Clinic’s Nilesh Priyadarshi and AIACA’s Anjali Bhatnagar join in to unravel the case study of a unique crafts curation ‘The Local Gift Box’, also the winner of AIACA’s The Most Creative Marketing Strategy Award this year.