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NEW RULES: Over-Index on Creating Demand (#3)

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Rule #3 is to over-index on creating demand and find a better balance between generating demand and capturing it in order to better reach today's B2B buyers and ultimately win their business. 

The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #13) 

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Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership f 
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