Rule #4 is to modernize your value proposition. Healthcare and health tech brands tend to tout their solutions as the answer to lots of problems, but that's hard to convey to a busy buyer who might just care about one thing. It’s one thing to tell yourselves that you’re seeing the problem from the customer’s point of view; it’s another thing if the customer agrees! 

The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #14)