Ok, I’m just going to come right out and say it. This is a bold statement! Are you ready? If you want to sell services online, you MUST be seen with authority. 

Building authority as a service-based business is the number one way that you are going to attract better clients and command higher rates. I like to break it down like this:

Authority = Trust. Trust = Sales

No, it’s not about being famous or posting lots of how-to content showing the 3 steps. Authority is the easiest, most simple way to stand out and avoid price competition in your business.

Listen to the ep and find out how you can create authority. 

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