Tune in to a special live show recorded at the NYRR RUNCENTER featuring the New Balance Run Hub as part of Fast Company’s 2024 Innovation Festival. Rob and Becs are joined by Haley Price, the Head of Sports in North America for Tata Consultancy Services. Hear about Haley’s transition from working at New York Road Runners 20 years ago in the brownstone office on East 89th Street to being a proponent of technological advances in running at TCS. She says TCS believes running has the power to change lives and that the company is making positive change using technology. For example, TCS has partnered with Boston Marathon champion Des Linden creating the first-ever digital twin of a pro runner’s heart. The virtual replica will provide valuable data to help Des and others train smarter and safer. Haley also talks about the exciting innovations in running gear such self-cooling tech shirts and sustainable running shoes made from mushrooms.

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