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For the love of lamb: How embracing social media can help amplify your story

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Fiona Aveyard and her husband Bill run Outback Lamb, a vertically-integrated farming business focusing on single-origin pasture-fed lamb. It's part of their commercial sheep and cropping operation, 'Westpoint', near Tullamore.

Determined to secure the future for their four children, Bill and Fiona came up with a creative approach to growing their business. And in this episode, you'll hear how this plan, combined with a gradual embrace of social media, has allowed them to extend the reach of their 'paddock to plate' story.

 

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The views contained in this podcast series are not necessarily endorsed by Central West Local Land Services. Listeners are advised to contact their local office to discuss their individual situation.

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SFS - Seeds for Success

Seeds for Success is a show where we have a good yarn about ag life with producers who are having a  
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