In this episode of Real Optimism, Julia Jones speaks with Andy Caughey,CEO of Wool Impact, about what the latest data is really telling us about strong wool. The conversation explores early signs of improved market engagement, the role of commercial demand and traceability, and why progress in the sector is likely to be uneven and cyclical. It’s a pragmatic discussion about separating signal from noise and understanding where genuine opportunity may be emerging and where patience is still required.  

Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.