These days basketball is a billion dollar cultural phenomenon -- but where did it come from? In the first part of this week's series, Ben, Noel and Max explore the origins of basketball, starting with the moment a young James Naismith was asked to distract a bunch of "incorrigible" students during the winter months.

The Bizarre Parable of New Coke, Chapter Two: A Rise. A Fall. A Conspiracy?
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CLASSIC: How Robert "The Fastest Knife In The West End" Liston Conducted A Surgery With A 300% Mortality Rate
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The Bizarre Parable of New Coke, Chapter One: Sweeter, Stranger, Strange
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