In the economic boom of a post-World War II United States the sudden affordability of television fundamentally rocked the nation. From the 1950s on, millions of kids in America grew up watching Saturday morning cartoons... yet, as it turns out, these shows were often light on the writing -- and heavy on selling toys. In the first part of this two-part series, Ben, Noel and Max discover how Saturday morning cartoons became full-on, half-hour commercials for toys. And, of course, how the adults in the room started to fight back.