To outsiders, fantasy sports and fantasy leagues may sound like a bizarre proposition: you get together with a bunch of friends and leverage statistics to predict outcomes in your favorite sports, but it's not... gambling? In the first part of this two-part series, Ben, Noel and Max explore the origins of fantasy leagues, and how they grew into a billion-dollar industry.

The Bizarre Parable of New Coke, Chapter Two: A Rise. A Fall. A Conspiracy?
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The Bizarre Parable of New Coke, Chapter One: Sweeter, Stranger, Strange
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