Virtually every foodie is aware of the Michelin Guide -- the last word in high-end restaurant ratings -- but originally came about as a way to sell more cars (and, ultimately, tires). In today's episode with research associate Geoff Bartlett, Ben, Noel and Max dive deep into the origins of the Michelin guide, as well as Michelin's iconic mascot Bibendum, the Michelin Man. Spoiler: the Michelin Man was originally the absolute worst mascot for anything related to driving. Tune in to learn why.