Cast your memories back to the strange days of the 1980s and 1990s -- boy howdy, things were weird. At some point, marketing executives the world round realized that video games could be a new, powerful field of advertising. In the first part of this special two-part series, Ben, Noel and Max dive into the ridiculous evolution of video game tie-ins, from soda pop mascots to the notorious Noid of Domino's pizza (along with the tragic story behind the fall of the Noid).