What does it mean to own an idea, a brand, a catchphrase or a concept? In part two of their continuing exploration of the weird world of intellectual property, the guys suss out what exactly is (or isn't) a trademark, and why people still find it so confusing in the modern day.

What does it mean to own an idea, a brand, a catchphrase or a concept? In part two of their continuing exploration of the weird world of intellectual property, the guys suss out what exactly is (or isn't) a trademark, and why people still find it so confusing in the modern day.

History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.

Ridiculous History

IP, Part Two: The Baffling World of Trademarks

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b357b82b-0789-4097-afe0-b26e00ffd895/transcript

In this week's Classic episode: It's no secret that hospitals can be intimidating, scary places -- but the medical operations of the modern day can't hold a candle to the grisly procedures of the 1800s. Back then, even some of the best surgeons still had about a one in ten chance of their patients dying during or shortly after a procedure. And Robert Liston was no exception. Listen in to learn how this otherwise top-notch surgeon managed to kill not only his patient, but also his assistant and some guy just standing nearby all in the course of one procedure gone horribly wrong.

In this week's Classic episode: It's no secret that hospitals can be intimidating, scary places -- but the medical operations of the modern day can't hold a candle to the grisly procedures of the 1800s. Back then, even some of the best surgeons still had about a one in ten chance of their patients dying during or shortly after a procedure. And Robert Liston was no exception. Listen in to learn how this otherwise top-notch surgeon managed to kill not only his patient, but also his assistant and some guy just standing nearby all in the course of one procedure gone horribly wrong.

CLASSIC: How Robert "The Fastest Knife In The West End" Liston Conducted A Surgery With A 300% Mortality Rate

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/5be7d526-05d5-4efd-abba-b45200f90e74/transcript

Heads-up! We are extremely biased on this one. Back in the 1980s, Coca-Cola was terrified of losing the Great Soda War to Pepsi. In the depths of desperation, they futzed with the golden goose — the secret formula for one of the most popular sodas on the planet. In the first spicy sip of this two-liter series, Ben, Noel, and Max discover a grand conspiracy to boost sales… and a genuine culture war looming on the horizon.

Heads-up! We are extremely biased on this one. Back in the 1980s, Coca-Cola was terrified of losing the Great Soda War to Pepsi. In the depths of desperation, they futzed with the golden goose &mdash; the secret formula for one of the most popular sodas on the planet. In the first spicy sip of this two-liter series, Ben, Noel, and Max discover a grand conspiracy to boost sales&hellip; and a genuine culture war looming on the horizon.

The Bizarre Parable of New Coke, Chapter One: Sweeter, Stranger, Strange

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/830126db-a14f-457c-806c-b45001487c55/transcript

Nowadays bicycles are a common sight across the world -- they're efficient, convenient, and a great way to get in some exercise. Yet in the late 1800s they were ground zero for a culture war over women's rights. In today's episode, Ben, Noel and Max discover how the humble 'safety bike' rocked the status quo, giving female riders newfound freedom... and throwing the patriarchy into a panic.

Nowadays bicycles are a common sight across the world -- they're efficient, convenient, and a great way to get in some exercise. Yet in the late 1800s they were ground zero for a culture war over women's rights. In today's episode, Ben, Noel and Max discover how the humble 'safety bike' rocked the status quo, giving female riders newfound freedom... and throwing the patriarchy into a panic.

"Resting Bicycle Face": Bikes and Women's Rights

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7f815c56-3c9e-4722-9a1a-b44f00d28a25/transcript

IP, Part Two: The Baffling World of Trademarks

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