From a nation of DIY beauty products to homegrown brands and marketplaces like Nykaa, Lakme, Sugar, and Colorbar we have come a long way. Looking good is now not just easier or more affordable but also something that fuels our economy (lipstick is indeed recession proof after all). Fashion has also evolved from the six yard to the runway. Find out how your grandmother's choice of beauty and fashion brands led to your "add to cart" preferences.

Stay connected with our hosts on Instagram:
Ramya Ramamurthy: @ditheringfunambulist
Rachel Lopez: @thegreaterbombay

You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/

Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram. 
Do share the word with your folks!

From a nation of DIY beauty products to homegrown brands and marketplaces like Nykaa, Lakme, Sugar, and Colorbar we have come a long way. Looking good is now not just easier or more affordable but also something that fuels our economy (lipstick is indeed recession proof after all). Fashion has also evolved from the six yard to the runway. Find out how your grandmother's choice of beauty and fashion brands led to your "add to cart" preferences. Stay connected with our hosts on Instagram:
<ul>
<li>Ramya Ramamurthy: <a href="https://www.instagram.com/ditheringfunambulist?igsh=cHRnMTd1dnYyMDBl">@ditheringfunambulist</a></li>
<li>Rachel Lopez: <a href="https://www.instagram.com/thegreaterbombay?igsh=YWRhMGtpOHFvcjZw">@thegreaterbombay</a> You can listen to this show and other awesome shows on the IVM Podcasts website at <a href="https://www.ivmpodcasts.com/">https://www.ivmpodcasts.com/</a> Do follow IVM Podcasts on social media. We are @IVMPodcasts on <a href="https://www.facebook.com/ivmpodcasts/">Facebook</a>, <a href="https://twitter.com/IVMPodcasts">Twitter</a>, &amp; Instagram.  Do share the word with your folks!</li>
</ul>

Step into the quirky time machine of Ramya and Rachel, two history-loving journalists with a knack for uncovering the oddities and delights of Brand India! From the glorious moment of independence to the flashy trends of today, we’ll navigate the hilarious, heartwarming, and sometimes downright bizarre evolution of Indian consumer culture.

Well, buckle up! We’re diving into the products that define us, the nostalgia that tugs at our heartstrings, and the quirky habits that make us uniquely Indian. From beloved treasures to forgotten fads, no stone will be left unturned.

Expect cheeky banter, surprising revelations, and a whirlwind of memories that will leave you laughing, reminiscing, and maybe even a bit teary-eyed. Join us for Remembering It Differently with Ramya and Rachel, where history gets a fun twist and every episode is a wild ride through the kaleidoscope of Indian culture.

Step into the quirky time machine of Ramya and Rachel, two history-loving journalists with a knack for uncovering the oddities and delights of Brand India! From the glorious moment of independence to the flashy trends of today, we’ll navigate the hilarious, heartwarming, and sometimes downright bizarre evolution of Indian consumer culture.
Well, buckle up! We’re diving into the products that define us, the nostalgia that tugs at our heartstrings, and the quirky habits that make us uniquely Indian. From beloved treasures to forgotten fads, no stone will be left unturned.
Expect cheeky banter, surprising revelations, and a whirlwind of memories that will leave you laughing, reminiscing, and maybe even a bit teary-eyed. Join us for Remembering It Differently with Ramya and Rachel, where history gets a fun twist and every episode is a wild ride through the kaleidoscope of Indian culture.

Remembering It Differently with Ramya and Rachel

From a nation of DIY beauty products to homegrown brands and marketplaces like Nykaa, Lakme, Sugar, and Colorbar we have come a long way. Looking good is now not just easier or more affordable but also something that fuels our economy (lipstick is indeed recession proof after all). Fashion has also evolved from the six yard to the runway. Find out how your grandmother's choice of beauty and fashion brands led to your "add to cart" preferences.  Stay connected with our hosts on Instagram: Ramya Ramamurthy: @ditheringfunambulist Rachel Lopez: @thegreaterbombay  You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.  Do share the word with your folks!

Bindi to Bling: India’s Fashion Journey

This is the episode that tells you what the last 75 years have really been like for India as a brand. We have been leading up to this episode all season and this is the one that ties it all together. All those Nizam of Hyderabad references, the homage to the Maharajah, the political upheaval, the companies that led Brand India and the campaigns that brought visitors in. This one is a doozy but it may help to think of it as a podcast form of We Didn't Start The Fire if Billy Joel had set it in India from 1947 till now. 

Stay connected with our hosts on Instagram:
Ramya Ramamurthy: @ditheringfunambulist
Rachel Lopez: @thegreaterbombay

You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/

Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram. 
Do share the word with your folks!

This is the episode that tells you what the last 75 years have really been like for India as a brand. We have been leading up to this episode all season and this is the one that ties it all together. All those Nizam of Hyderabad references, the homage to the Maharajah, the political upheaval, the companies that led Brand India and the campaigns that brought visitors in. This one is a doozy but it may help to think of it as a podcast form of We Didn't Start The Fire if Billy Joel had set it in India from 1947 till now.  Stay connected with our hosts on Instagram:
<ul>
<li>Ramya Ramamurthy: <a href="https://www.instagram.com/ditheringfunambulist?igsh=cHRnMTd1dnYyMDBl">@ditheringfunambulist</a></li>
<li>Rachel Lopez: <a href="https://www.instagram.com/thegreaterbombay?igsh=YWRhMGtpOHFvcjZw">@thegreaterbombay</a> You can listen to this show and other awesome shows on the IVM Podcasts website at <a href="https://www.ivmpodcasts.com/">https://www.ivmpodcasts.com/</a> Do follow IVM Podcasts on social media. We are @IVMPodcasts on <a href="https://www.facebook.com/ivmpodcasts/">Facebook</a>, <a href="https://twitter.com/IVMPodcasts">Twitter</a>, &amp; Instagram.  Do share the word with your folks!</li>
</ul>

This is the episode that tells you what the last 75 years have really been like for India as a brand. We have been leading up to this episode all season and this is the one that ties it all together. All those Nizam of Hyderabad references, the homage to the Maharajah, the political upheaval, the companies that led Brand India and the campaigns that brought visitors in. This one is a doozy but it may help to think of it as a podcast form of We Didn't Start The Fire if Billy Joel had set it in India from 1947 till now.   Stay connected with our hosts on Instagram: Ramya Ramamurthy: @ditheringfunambulist Rachel Lopez: @thegreaterbombay  You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.  Do share the word with your folks!

Brand India - Beyond the myths & numbers

Now cigarette smoking is injurious to health, don't drink and drive and definitely don't bet against the house (Oceans 11 lied, the house always wins). With that warning, let us dive into an episode that is a sinner's paradise, and a den of vices. What brands were we partial to, what spirits did we imbibe, how did we gamble away our money and what does this say about us. This is a walk down memory lane that you won't find in any history book for sure. Also, beware of sugar too! 

Stay connected with our hosts on Instagram:
Ramya Ramamurthy: @ditheringfunambulist
Rachel Lopez: @thegreaterbombay

You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/

Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram. 
Do share the word with your folks!

Now cigarette smoking is injurious to health, don't drink and drive and definitely don't bet against the house (Oceans 11 lied, the house always wins). With that warning, let us dive into an episode that is a sinner's paradise, and a den of vices. What brands were we partial to, what spirits did we imbibe, how did we gamble away our money and what does this say about us. This is a walk down memory lane that you won't find in any history book for sure. Also, beware of sugar too!  Stay connected with our hosts on Instagram:
<ul>
<li>Ramya Ramamurthy: <a href="https://www.instagram.com/ditheringfunambulist?igsh=cHRnMTd1dnYyMDBl">@ditheringfunambulist</a></li>
<li>Rachel Lopez: <a href="https://www.instagram.com/thegreaterbombay?igsh=YWRhMGtpOHFvcjZw">@thegreaterbombay</a> You can listen to this show and other awesome shows on the IVM Podcasts website at <a href="https://www.ivmpodcasts.com/">https://www.ivmpodcasts.com/</a> Do follow IVM Podcasts on social media. We are @IVMPodcasts on <a href="https://www.facebook.com/ivmpodcasts/">Facebook</a>, <a href="https://twitter.com/IVMPodcasts">Twitter</a>, &amp; Instagram.  Do share the word with your folks!</li>
</ul>

Now cigarette smoking is injurious to health, don't drink and drive and definitely don't bet against the house (Oceans 11 lied, the house always wins). With that warning, let us dive into an episode that is a sinner's paradise, and a den of vices. What brands were we partial to, what spirits did we imbibe, how did we gamble away our money and what does this say about us. This is a walk down memory lane that you won't find in any history book for sure. Also, beware of sugar too!   Stay connected with our hosts on Instagram: Ramya Ramamurthy: @ditheringfunambulist Rachel Lopez: @thegreaterbombay  You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.  Do share the word with your folks!

Beedi, Bars and Betting in India

This episode looks at the reasons why Indians leave or return and remain in perpetuity exalted or vilified as the diaspora. Over time Indians migrated in droves to countries as diverse as Japan, Uganda, the Caribbean and then predictably to establish Little Indias in suburbs like Southall and New Jersey in the UK and USA. They went in search of money and a better life and became a vote group to reckon with, a movie audience we roll our eyes at and a remittance powerhouse. The real flex, however, aren't the CEOs but the entrepreneurs, the rockstars and the main characters of Netflix shows. We look at all things NRI and the soft power they exert. 

Stay connected with our hosts on Instagram:
Ramya Ramamurthy: @ditheringfunambulist
Rachel Lopez: @thegreaterbombay

You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/

Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram. 
Do share the word with your folks!

This episode looks at the reasons why Indians leave or return and remain in perpetuity exalted or vilified as the diaspora. Over time Indians migrated in droves to countries as diverse as Japan, Uganda, the Caribbean and then predictably to establish Little Indias in suburbs like Southall and New Jersey in the UK and USA. They went in search of money and a better life and became a vote group to reckon with, a movie audience we roll our eyes at and a remittance powerhouse. The real flex, however, aren't the CEOs but the entrepreneurs, the rockstars and the main characters of Netflix shows. We look at all things NRI and the soft power they exert.  Stay connected with our hosts on Instagram:
<ul>
<li>Ramya Ramamurthy: <a href="https://www.instagram.com/ditheringfunambulist?igsh=cHRnMTd1dnYyMDBl">@ditheringfunambulist</a></li>
<li>Rachel Lopez: <a href="https://www.instagram.com/thegreaterbombay?igsh=YWRhMGtpOHFvcjZw">@thegreaterbombay</a> You can listen to this show and other awesome shows on the IVM Podcasts website at <a href="https://www.ivmpodcasts.com/">https://www.ivmpodcasts.com/</a> Do follow IVM Podcasts on social media. We are @IVMPodcasts on <a href="https://www.facebook.com/ivmpodcasts/">Facebook</a>, <a href="https://twitter.com/IVMPodcasts">Twitter</a>, &amp; Instagram.  Do share the word with your folks!</li>
</ul>

This episode looks at the reasons why Indians leave or return and remain in perpetuity exalted or vilified as the diaspora. Over time Indians migrated in droves to countries as diverse as Japan, Uganda, the Caribbean and then predictably to establish Little Indias in suburbs like Southall and New Jersey in the UK and USA. They went in search of money and a better life and became a vote group to reckon with, a movie audience we roll our eyes at and a remittance powerhouse. The real flex, however, aren't the CEOs but the entrepreneurs, the rockstars and the main characters of Netflix shows. We look at all things NRI and the soft power they exert.   Stay connected with our hosts on Instagram: Ramya Ramamurthy: @ditheringfunambulist Rachel Lopez: @thegreaterbombay  You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.  Do share the word with your folks!

Bindi to Bling: India’s Fashion Journey

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