What is brand positioning and how can you up your marketing game when you master it? Ulli Appelbaum is the founder of his boutique brand strategy shop First The Trousers Then The Shoes, Inc. in Minneapolis working with clients of big names. He released a book called “The Brand Positioning Workbook: A simple how-to guide to more compelling brand positionings, faster.” 



Ulli shares how powerful having the right brand positioning can have on your marketing strategies and your business identity.



Photo Credit: Shuttershock | Dusit

What is brand positioning and how can you up your marketing game when you master it? Ulli Appelbaum is the founder of his boutique brand strategy shop First The Trousers Then The Shoes, Inc. in Minneapolis working with clients of big names. He released a book called “The Brand Positioning Workbook: A simple how-to guide to more compelling brand positionings, faster.” Ulli shares how powerful having the right brand positioning can have on your marketing strategies and your business identity.Photo Credit: Shuttershock | Dusit

In the end, all the best systems in the world depend on the people who make them work. Raise Your Game is about just that: putting you at the peak of your powers, by showing you how to grow mentally with new skills and insights in leadership, communication, negotiation, stress management and overall personal development. Experts present real-life practical solutions, and no issue is too small. Raise Your Game regularly tops the BFM podcast download chart.

Raise Your Game

Nobody's perfect, but you can always strive for improvement. Raise Your Game is the show dedicated to personal and professional development?— designed to help you become the best employee, employer, and perhaps even person, you can be.

The Power of Effective Brand Positioning

This episode of Raise You Game focuses on leadership challenges in the era of significant digital transformation marked by AI and hybrid work culture. The discussion with Leaderonomic's Roshan Thiran explores the need for leaders to develop paradoxical leadership skills to deal with contrasting needs of building trust and fostering productivity in hybrid workforces. 



Among other things, the conversation also gets into the importance of finding a balance between data-driven functionalities offered by AI technology and human-centric roles required for building trust and empathy, and the need for AI adoption to optimize the effectiveness of business operations and deliver new business opportunities.



The conversation also outlines effective ways of managing hybrid workforces, the importance of building a purpose-driven work culture, and the necessity for HR to understand insights for just-in-time employee engagement.



00:06 Introduction and Welcome

00:12 The Future of Work: Hybrid and AI Trends

00:51 Key Leadership Lessons for 2024

01:37 The Role of AI in the Workplace

01:49 The Importance of Adaptability in Leadership

02:11 The Impact of Technological Innovations on Business

03:13 The Need for Standards in Emerging Technologies

03:26 The Challenges of Transition Periods in Business

03:39 The Importance of Resilience and Agility in Leadership

13:25 The Role of AI in Predicting Business Trends

14:07 The Impact of AI on HR and Employee Management

18:02 The Future of Jobs in the Age of AI

19:34 The Evolution of Jobs and the Impact of Technology

20:22 The Rise of Email and Increased Communication Frequency

21:00 The Role of AI in Interpreting and Summarizing Information

21:17 The Human Element in Sales and Trust Building

21:31 The Three Things Humans Excel At

22:48 The Role of AI in Business and the Importance of Early Adoption

26:23 The Shift to Hybrid Workforces and the Importance of Purpose

27:03 The Challenges and Solutions for Managing Hybrid Workforces

32:23 The Impact of Culture and Rituals in Hybrid Workforces

35:18 The Role of HR in Understanding and Engaging Employees

This episode of Raise You Game focuses on leadership challenges in the era of significant digital transformation marked by AI and hybrid work culture. The discussion with Leaderonomic's Roshan Thiran explores the need for leaders to develop paradoxical leadership skills to deal with contrasting needs of building trust and fostering productivity in hybrid workforces. Among other things, the conversation also gets into the importance of finding a balance between data-driven functionalities offered by AI technology and human-centric roles required for building trust and empathy, and the need for AI adoption to optimize the effectiveness of business operations and deliver new business opportunities.The conversation also outlines effective ways of managing hybrid workforces, the importance of building a purpose-driven work culture, and the necessity for HR to understand insights for just-in-time employee engagement.00:06 Introduction and Welcome00:12 The Future of Work: Hybrid and AI Trends00:51 Key Leadership Lessons for 202401:37 The Role of AI in the Workplace01:49 The Importance of Adaptability in Leadership02:11 The Impact of Technological Innovations on Business03:13 The Need for Standards in Emerging Technologies03:26 The Challenges of Transition Periods in Business03:39 The Importance of Resilience and Agility in Leadership13:25 The Role of AI in Predicting Business Trends14:07 The Impact of AI on HR and Employee Management18:02 The Future of Jobs in the Age of AI19:34 The Evolution of Jobs and the Impact of Technology20:22 The Rise of Email and Increased Communication Frequency21:00 The Role of AI in Interpreting and Summarizing Information21:17 The Human Element in Sales and Trust Building21:31 The Three Things Humans Excel At22:48 The Role of AI in Business and the Importance of Early Adoption26:23 The Shift to Hybrid Workforces and the Importance of Purpose27:03 The Challenges and Solutions for Managing Hybrid Workforces32:23 The Impact of Culture and Rituals in Hybrid Workforces35:18 The Role of HR in Understanding and Engaging Employees

Transformative Leadership and Hybrid Work Culture in the AI era

On this episode of Raise Your Game, we explore an initiative that's hoping to shape the future of Malaysia's capital markets - investED.



The Malaysian capital market is currently facing significant talent challenges. These challenges not only impact the growth and competitiveness of the market but also raise questions about how we're nurturing the next generation of financial experts.



To address these concerns, the Securities Commission Malaysia has introduced the investED - NextGen Capital Market Talent initiative - aiming to fortify the industry with skilled and diverse talents. Joining us for this conversation is Tengku Zarina, the CEO of the Securities Industry Development Corporation (SIDC), the training and development arm of the Securities Commission. 



We’ll delve into the depths of the investED programme, its objectives, its approach to talent development, and how it hopes to reshape the industry. From discussing the current talent challenges in the Malaysian capital market and the steps the Securities Commission is taking, to the role of a diverse talent pool in ensuring market resilience, we get into all of it.



Learn more at https://www.invested.my

On this episode of Raise Your Game, we explore an initiative that's hoping to shape the future of Malaysia's capital markets - investED.The Malaysian capital market is currently facing significant talent challenges. These challenges not only impact the growth and competitiveness of the market but also raise questions about how we're nurturing the next generation of financial experts.To address these concerns, the Securities Commission Malaysia has introduced the investED - NextGen Capital Market Talent initiative - aiming to fortify the industry with skilled and diverse talents. Joining us for this conversation is Tengku Zarina, the CEO of the Securities Industry Development Corporation (SIDC), the training and development arm of the Securities Commission. We’ll delve into the depths of the investED programme, its objectives, its approach to talent development, and how it hopes to reshape the industry. From discussing the current talent challenges in the Malaysian capital market and the steps the Securities Commission is taking, to the role of a diverse talent pool in ensuring market resilience, we get into all of it.Learn more at <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.invested.my">https://www.invested.my</a>

investED: Developing The Next Generation Of Capital Markets Talent

We are less than a month away from entering the new year which means it’s that time of the year where we should start taking stock of our year - from reviewing our successes and our failures to examining what worked and what didn’t work. Then take all this, reflect, and start 2024 on a great foot.



With that in mind, on this episode of Raise Your Game, in what has become an annual tradition on the show, Leverage Lab’s Jeevan Sahadevan joins us to pose 23 questions to help you review your 2023.

We are less than a month away from entering the new year which means it’s that time of the year where we should start taking stock of our year - from reviewing our successes and our failures to examining what worked and what didn’t work. Then take all this, reflect, and start 2024 on a great foot.With that in mind, on this episode of Raise Your Game, in what has become an annual tradition on the show, Leverage Lab’s Jeevan Sahadevan joins us to pose 23 questions to help you review your 2023.

The Power of Effective Brand Positioning

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