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Why do so many drivers say "sorry mate, I didn't see you"?

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If you’ve ever looked directly at a motorcyclist while driving – yet completely failed to see them – you’re not alone. The phenomenon is so common, riders refer to it as a “smidsy” (or, “sorry mate, I didn’t see you”.)

Professor Kristen Pammer and Dr Angus McKerral discuss the cognitive demands of driving; explaining how inattentional blindness can render a motorcyclist invisible and exploring the promises and pitfalls of self-driving cars.

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