Meet our new PR Assistant, Sophie, who chats with Edwina about celebrity beauty brands – the one’s that flopped and the one’s that did not! Rare Beauty made Selena Gomez a billionaire, while Addison Rae’s Item Beauty gets pulled from the shelves… It poses the question: will 2024 be the rise or fall of the celebrity beauty brand?

Meet our new PR Assistant, Sophie, who chats with Edwina about celebrity beauty brands – the one’s that flopped and the one’s that did not! Rare Beauty made Selena Gomez a billionaire, while Addison Rae’s Item Beauty gets pulled from the shelves… It poses the question: will 2024 be the rise or fall of the celebrity beauty brand?

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out. 

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out.

A public relations and social media business podcast run by the BAYLY PR girls.

PR/etty Average

Not all celebrity beauty brands are created equal

With the recent closure of Aussie media mainstays like T Australia, Cosmo Australia, and Business News Australia and the Beckham family fallout dominating headlines in recent weeks, this episode unpacks two cultural moments shaping the future of PR in real time.
Lucinda and Courts dive into what the latest industry shake-ups reveal about the evolution of media, the shifting role of traditional press, and why modern publicity is more layered than ever. From the decline of legacy publishing models to the rise of multi-channel storytelling, they explore how PR is evolving beyond placements into strategy, amplification, and audience-first thinking. We then turn to the Beckham family drama as a live case study in crisis comms, narrative control, and the power of (strategic) silence. Together, these moments offer a candid, insider look at how the PR playbook is changing — and what founders, creators, and brands need to understand to stay relevant in a rapidly shifting media landscape...

Lucinda's book recommendation: Heart The Lover by Lily King: https://www.goodreads.com/book/show/228110489-heart-the-lover

Follow us on IG: https://www.instagram.com/baylypr/

Follow us on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

With the recent closure of Aussie media mainstays like T Australia, Cosmo Australia, and Business News Australia and the Beckham family fallout dominating headlines in recent weeks, this episode unpacks two cultural moments shaping the future of PR in real time. Lucinda and Courts dive into what the latest industry shake-ups reveal about the evolution of media, the shifting role of traditional press, and why modern publicity is more layered than ever. From the decline of legacy publishing models to the rise of multi-channel storytelling, they explore how PR is evolving beyond placements into strategy, amplification, and audience-first thinking. We then turn to the Beckham family drama as a live case study in crisis comms, narrative control, and the power of (strategic) silence. Together, these moments offer a candid, insider look at how the PR playbook is changing &mdash; and what founders, creators, and brands need to understand to stay relevant in a rapidly shifting media landscape...
Lucinda's book recommendation: Heart The Lover by Lily King:&nbsp;<a href="https://www.goodreads.com/book/show/228110489-heart-the-lover">https://www.goodreads.com/book/show/228110489-heart-the-lover</a>
Follow us on IG:&nbsp;<a href="https://www.instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/baylypr/&amp;source=gmail&amp;ust=1771306882080000&amp;usg=AOvVaw2ZyFMncHEdlLrPdyq1Hne0">https://www.instagram.com/baylypr/</a>
Follow us on TikTok: <a href="https://www.tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@baylypr&amp;source=gmail&amp;ust=1771306882080000&amp;usg=AOvVaw0eZK5onrsZJIq-vJovqFv3">https://www.tiktok.com/@baylypr</a>
Visit our website:&nbsp;<a href="https://www.baylypr.com/">https://www.baylypr.com/</a>
Thank you to Clearshot Digital for making this podcast possible:&nbsp;<a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1771306882080000&amp;usg=AOvVaw33mObLg9jvJHjsGu3EFuCw">https://clearshot.digital/</a>

Print is dying (again)… but PR isn’t.

Creators are burnt out, followers are ghosting, and the apps are in their “it’s not you, it’s me” era. In this episode, join Lucinda and Courts for a cultural debrief on why the internet feels like a haunted house full of people who refuse to comment… and why even apology marketing and trad-wife countercultures can’t distract us from the fact everyone’s quietly opting out..
Plus all the usual bits we have in there! 

Creators are burnt out, followers are ghosting, and the apps are in their &ldquo;it&rsquo;s not you, it&rsquo;s me&rdquo; era. In this episode, join Lucinda and Courts for a cultural debrief on why the internet feels like a haunted house full of people who refuse to comment&hellip; and why even apology marketing and trad-wife countercultures can&rsquo;t distract us from the fact everyone&rsquo;s quietly opting out.. Plus all the usual bits we have in there!&nbsp;

We need to apologise… 

In this episode, we say a heartfelt goodbye to Lulu, our OG podcast queen, TikTok wizard, and the glue that’s held this mic’d-up circus together since day one. We reflect on her time at BPR, the legacy she leaves behind, and why every PR team needs a Lulu in their group chat (and their inbox). But it’s not all sad goodbyes… we’re also unpacking some of the wildest campaigns and media moments of the month, including Sydney Sweeney’s GQ Man of the Year interview (the most baffling profile we’ve seen all year?), the latest VOGUE cover, and a few more campaign reflections. Oh, and a little bit of opera singing thrown in there (soz to your ears in advance). 

 

Follow us on IG: https://www.instagram.com/baylypr/

Follow us on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

 

In this episode, we say a heartfelt goodbye to Lulu, our OG podcast queen, TikTok wizard, and the glue that&rsquo;s held this mic&rsquo;d-up circus together since day one. We reflect on her time at BPR, the legacy she leaves behind, and why every PR team needs a Lulu in their group chat (and their inbox). But it&rsquo;s not all sad goodbyes&hellip; we&rsquo;re also unpacking some of the wildest campaigns and media moments of the month, including Sydney Sweeney&rsquo;s GQ Man of the Year interview (the most baffling profile we&rsquo;ve seen all year?), the latest VOGUE cover, and a few more campaign reflections. Oh, and a little bit of opera singing thrown in there (soz to your ears in advance).&nbsp;
&nbsp;
Follow us on IG:&nbsp;<a href="https://www.instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/baylypr/&amp;source=gmail&amp;ust=1763084925933000&amp;usg=AOvVaw1KKaGtMXCqs3UAU2GAsQZL">https://www.instagram.com/baylypr/</a>
Follow us on TikTok:&nbsp;<a href="https://www.tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@baylypr&amp;source=gmail&amp;ust=1763084925933000&amp;usg=AOvVaw0vThwSJO5NgqaU3sGu1kRy">https://www.tiktok.com/@baylypr</a>
Visit our website:&nbsp;<a href="https://www.baylypr.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.baylypr.com/&amp;source=gmail&amp;ust=1763084925933000&amp;usg=AOvVaw2_VR8fXzoxwc1IYdFkQ9Gm">https://www.baylypr.com/</a>
Thank you to Clearshot Digital for making this podcast possible:&nbsp;<a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1763084925933000&amp;usg=AOvVaw22rSE8Q2Finl90BPCvkhRR">https://clearshot.digital/</a>
&nbsp;

Not all celebrity beauty brands are created equal

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