China's shift toward placing scientists and engineers on massive city billboards—replacing pop icons, actors, and commercial influencers—reflects a broader effort to reshape public values and promote self-reliance in science and technology. Colleen Makhubele spoke to Frans Mashao, Brand / Marketing Specialist, Nokuthula Khwela, Editor-In-Chief, Timeless Trends Magazine and Letlhogonolo Mosuwe - Social Commentator.