Too many leaders talk about Gen Z without ever listening to them. Ziad Ahmed has spent a decade changing that. From founding JUV Consulting as a teenager to now leading Next Gen at UTA, he’s shown what happens when brands give young people a real seat at the table. In this conversation, he and Christian explore how to integrate into culture instead of interrupting it, why authenticity matters more than ever, and how Gen Z is rewriting the rules of creativity and leadership.