Women make up half the U.S. population and make most healthcare decisions. Yet only 2% of VC dollars go toward women’s health. A recent report, released at this year’s J.P. Morgan Healthcare Conference, lays out the high-growth potential of the women’s health market and its promised return on investment.

The report was published by nonprofit Women’s Health Access Matters (WHAM) and KPMG. Fierce Healthcare’s Anastassia Gliadkovskaya speaks to two leaders involved: Carolee Lee, founder of WHAM, and KPMG U.S. healthcare sector leader Ash Shehata. They walk through the details of the report’s findings and explain how the investment community is increasingly rallying around women’s health.

Read the full report here.

To learn more about the topics in this episode: 

• JPM25: First Lady Jill Biden committed to improving women's health as White House tenure winds down

• New collective of women's health companies aims to scale access to specialty care

• True change 'requires investment': Healthcare leaders react to new $250M Gates fund for women's health

• HHS announces $27.5M in funding to address women's behavioral health needs