My next guest is Jaime Ng, Founder and CEO of MatchCasts, an Ad-Tech platform that automates podcast advertising for brands, taking the pain out of finding the right podcasts to create a campaign that resonates with their audience.

Prior to building MatchCasts, Jaime was Chief Marketing Officer with RedMart and NTUC Link and spent over 18 years working in the US, UK and Southeast Asia building MarTech and AdTech platforms for companies such as MediaCorp (Singapore), TripAdvisor (US), MySpace (US) and element14 (FTSE 250).Before COVID, she could be seen living in multiple cities in Southeast Asia several months at a time. Aside from building MatchCasts, Jaime is also an angel investor in various startups and consults on marketing and advertising technology globally.

In this episode that was recorded on Day 1 of the inaugural PodFest Asia Virtual Event on 3 Dec 2020, I get to ask Jaime on

• How Matchcasts help podcasters monetize their shows and get matched with advertisers
• What are some reasons for the popularity of Ximalaya FM, China’s most popular professional platform for podcasting and audio-sharing
• How big tech firms in the western world or outside China could emulate the super app model of Ximalaya FM
• Why Vietnam , Philippines, Indonesia are prime emerging markets with audio content and podcasting on the rise in these parts of Asia and many more

Join MatchCasts for free. MatchCasts is a FREE platform in Asia to help podcasters monetise their shows and get matched with advertisers. Sign up at https://www.matchcasts.com/ 

P.S. PodFest Asia is hosting PodFest Asia - Second Virtual Event from 28-29 Jan 2021. Would you like to attend? Reserve your spot via m.me/podfestasia or our LinkedIn event page: https://www.linkedin.com/events/podfestasia-secondvirtualevent6752860079021813760/

#podcast #podcasts #podfestasia #ximalaya #futureofpodcasting