David Brown, host of Wondery podcasts, Business Wars, Business Wars Daily and WeCrashed continues his chat with Nick Schildberger and Nicole Goodman. David gives his thoughts on podcast ads, the lessons we can learn from Business Wars and what would make a great Australian Business War!
References
Mastercard's sonic branding story:
https://newsroom.mastercard.com/videos/sound-on-mastercard-debuts-sonic-brand-2/
Coca-Cola's sonic branding story:
https://www.youtube.com/watch?v=QymLzVtbsBo
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333

S5E24 Summer Series: Why podcasts are an essential marketing tool
28:42

S5E23 Summer Series: Narrative podcasting with a master producer
32:06

S5E22 Summer Series: Correctly clearing copyrighted music for podcasts
24:32