Podcasting Essentials
Podcasting Essentials
Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access and the quality is better than ever, across a wider range of topics. Millions of people regularly listen to on-demand ‘talk’ audio and the numbers are surging. There are many reasons for this but largely it's because podcasts provide a deeper level of engagement than other forms of traditional media. …Social links:
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S5E24 Summer Series: Why podcasts are an essential marketing tool
SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill Inc, has the stats to back up their effectiveness. Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co…
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S5E23 Summer Series: Narrative podcasting with a master producer
SUMMER SERIES: We spoke to Ian Walker, one of Australia's leading Podcast Executive Producers, about how the ABC produces its high-end narrative podcasts. And it's an episode packed with lessons for brands. Just a note that, since recording this episode and after 7 years at the ABC, Ian is now Seni…
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S5E22 Summer Series: Correctly clearing copyrighted music for podcasts
SUMMER SERIES: Questions around music licensing for podcasts are so frequent that we sought definitive clarification from a leading expert in the space, and that's Deborah Mannis Gardner, President of DMG Clearances. This is an outstanding reference episode for any time music is on the table. Nav…
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S5E21 Summer Series: Branded audio nailed with Steve Pratt
SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast. Steve Pratt is a leading voice in the branded podcast space, so let's revisit his views on ROI based on the growing amount of consumption and engagement data at his finger tips. Some people have a way…
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S5E20 Summer Series: The why and how of podcasting in 2021
SUMMER SERIES: 2021 saw continued progress in podcasting, despite the ongoing pandemic. So let's look back on our predictions for the year - did more brands take our advice and embrace the medium? So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why an…
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S5E19 What the growth in distribution opportunities means for your podcast
As fast as podcasts are created, so distribution opportunities seem to grow. It's mostly good news, but how do podcast producers navigate this growing landscape to take best advantage? Rob Greenlee, VP of Content & Partnerships at Libsyn and AdvertiseCast joins co-hosts Nick Schildberger and Nicole…
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S5E18 Why podcasts are an essential marketing tool
Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on inves…
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S5E17 Discover what’s hot and what’s not with Hot Pod’s new lead writer Ashley Carman
Hot Pod is an industry staple – a newsletter that covers important podcast happenings. New lead writer and editor of Hot Pod, Ashley Carman, joins co-hosts Nick Schildberger and Nicole Goodman to give her take on the current and future state of podcasting. Ashley has big shoes to fill, taking over …
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S5E16 Turning lemons into podcast lemonade
From experiencing the tragedy of the opioid crisis to providing insight on real issues, in a way that creates joy, Jess Cordova Kramer – along with Stephanie Wittels Wachs – found a way to turn lemons into lemonade, with Lemonada Media. Jess, CEO and Co-Founder of podcast network Lemonada, joins co…
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S5E15 Correctly clearing copyrighted music for podcasts
Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is there safety only in using composers and royalty-free music sites? Deborah Mannis-Gardner, Founder of DMG Clearances, talks to co-hosts, Nick Schildberger and N…
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