Podcast Futurist and friend of the show, James Cridland sees almost no negative impact on podcasting during COVID-19. Which he confirms is great for brands and advertisers in the space, or for those considering it. He talks to Nick Schildberger about this and everything from big consolidations, to caution around auto-transcript functionality. He also ponders the approach of Google and Apple and has a few interesting thoughts about Joe Rogan. And if you’re deciding between producing a video podcast, audio podcast, or both, Nick and Nicole discuss that too!
Reference
The Podsights Advertising Benchmark
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333

S5E24 Summer Series: Why podcasts are an essential marketing tool
28:42

S5E23 Summer Series: Narrative podcasting with a master producer
32:06

S5E22 Summer Series: Correctly clearing copyrighted music for podcasts
24:32