71% of people choose new podcasts based on podcast descriptions and titles. So what better way to kick off season 4 of Podcasting Essentials than with advice on this topic from Andrew Davies, Digital and Engagement Editor at ABC Audio Studios. Andrew is passionate about podcast descriptions and titles. As we should all be! They’re incredibly important for discovery and not enough people do them justice.

Andrew joins Nick Schildberger and Nicole Goodman to chat about podcast descriptions, titles and so much more.

REFERENCES

A. The Art and Science of Podcast Show Descriptions - https://bit.ly/2WBZmOc

B. "71% of listeners are motivated to try a new podcast by the episode description and headline." ABC Audience Data and Insights, 2019, 'Why do people like to listen to podcasts?' https://ab.co/2QIgTjX

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