It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker, CEO of Response Marketing, to approach her client McAfee with an idea of producing a branded podcast. The leap of faith has paid off big time – McAfee's podcast, Hackable?, today has more than 100,000 subscribers, 2.3 million downloads and is in the top 1% of all podcasts downloaded. This episode, Carolyn offers her thoughts on what makes a great podcast, how podcasting can help amplify a brand's message, and some tips on promoting a podcast.

Melbourne Food & Wine Festival podcast (proudly produced by BE Media Production)
https://bit.ly/2wff17y

Hackable? podcast for McAfee
https://hackablepodcast.com/

Carolyn Walker's Response Agency
https://response.agency/ 

Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production.

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333