Due to its low barrier to entry, a successful podcast might seem easy to create. But for businesses the stakes are higher. Like all content, a podcast is a reflection of your brand and with listenership growing every day, a savvy podcast audience is expecting a quality experience.

BE’s own Head of Audio, Pete Letts joins Nick Schildberger and Nicole Goodman to take a peek behind the curtain of branded podcast production and discuss the best approach for brands.

Nick and Nicole also discuss the latest news that podcasting is eating into our music listening time and why internal podcasts for brands are a win-win.

References

Podcasts Leapfrog Music Collections, eyes scripted content

https://bit.ly/32j4vd2

How Private Podcasts could change the way companies communicate with employees

https://bit.ly/32kmkbM

Branded podcasts it’s like talking to yourself only better

https://bit.ly/2repcKx

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333