Loop11 is a company which offers tools to test your website's usability and navigation functionality. With such a niche product, how does the team at Loop 11 manage to create a buzz around what it offers? You guessed it — via a podcast!

Produced by Loop 11's Product Head, Ben Newton, True North branded podcast for Loop11 has steadily built quite a following of dedicated fans. It’s a high-quality UX and Design podcast which tells the stories about design teams, innovation and problem-solving from around the world. 

Presented by Nick Schildberger and Chris Ashmore.

True North
http://www.truenorthpodcast.com  

Loop 11
https://www.loop11.com 

Australian Podcast Awards
https://australianpodcastawards.com

SEGMENT: WHAT HAVE YOU GOT?

Article: Inside The New Google Podcasts Strategy That Could Double Audiences Worldwide
https://blog.pacific-content.com/exclusive-inside-the-new-google-podcasts-strategy-that-could-double-audiences-worldwide-b556cdc26e43 

Outcast app
https://outcastapp.com/

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333