Fertility treatment specialists, Genea, took a punt commissioning a podcast series to inform its target market of young couples on the process of IVF treatment. Genea’s Head of Brand and Marketing, Nicole Papoutsis, explains why the gamble has paid off, as they company has noticed an increase in clients using its services since the podcast’s release.

Nicole explains the unique advantages podcasting brings to a company’s marketing mix, and provides insights in Genea’s involvement in the making of the series. 

Presented by Nick Schildberger and Chris Ashmore.

Genea Australia 

genea.com.au 

Modern Babies podcast 

genea.com.au/my-fertility/why-genea/podcast/episodes 

Strange Bird podcast featuring Guardian Mobile Innovation Lab's interactive podcast player

gdnmobilelab.com/strangebird

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333