Podcasting has come a long way in the last 12 months, as brands look to get involved by creating their own audio content or by advertising on existing podcasts. Andy Hayes of Placard Media explains why a host-read ad is the most effective way to promote a product in a podcast. And he is a champion of branded podcasts which can provide useful information to an eager audience.  

Presented by Nick Schildberger and Chris Ashmore.

More Information

Placard Media
http://www.placardmedia.com 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333