Join Brad Kearns, New York Times bestselling author, world #1 ranked masters 60+ high jumper, Speedgolf world record holder, and former world #3 ranked pro triathlete, in pursuing peak performance with passion throughout life. Brad delivers an engaging mix of step-by-step education on important health topics like staying fit, strong and powerful as you age; transforming diet to lose body fat and increase energy; sort through hype and misinformation to make simple, sustainable lifestyle changes; and broaden your perspective beyond a fit body to experience happy relationships, nonstop personal growth, and ultimately sail to 100 with a happy, healthy, long life. Let’s explore beyond shortcuts, hacks, and crushing competition to laugh, have fun, appreciate the journey, and not take ourselves too seriously. It’s time to B.rad!

 

Join Brad Kearns, New York Times bestselling author, world #1 ranked masters 60+ high jumper, Speedgolf world record holder, and former world #3 ranked pro triathlete, in pursuing peak performance with passion throughout life. Brad delivers an engaging mix of step-by-step education on important health topics like staying fit, strong and powerful as you age; transforming diet to lose body fat and increase energy; sort through hype and misinformation to make simple, sustainable lifestyle changes; and broaden your perspective beyond a fit body to experience happy relationships, nonstop personal growth, and ultimately sail to 100 with a happy, healthy, long life. Let&rsquo;s explore beyond shortcuts, hacks, and crushing competition to laugh, have fun, appreciate the journey, and not take ourselves too seriously. It&rsquo;s time to B.rad!
&nbsp;

Brad Kearns, NY Times bestselling author and world #1 masters age 60+ high jumper, offers a fun and diverse mix of interviews with leading authors and health experts, and  how-to shows for peak performance, weight loss, personal growth, and longevity

The B.rad Podcast

Breather: Triathletes Have Better Self-Regulation Of Body And Brain

In this episode, I answer the question of “Why is your B.rad protein so expensive?” and dig into why protein prices keep rising—and why lower prices often mean watered-down products.

You will hear about the huge distinction in quality in the protein supplement marketplace, why the gold standard is grass-fed whey protein isolate, and how it stands in stark contrast to whey protein concentrate and plant-based proteins, which are less pure, less potent, and harder for the body to digest and assimilate. I also explain cold processing, lactose sensitivity, and why many people think they can’t tolerate whey when they’re really reacting to lower-quality products with leftover lactose, milk fat, and fillers.

You will learn why protein supplements are getting more and more expensive and what’s happening in the marketplace, including ongoing supply chain pressure since the global pandemic, increased demand for protein, large buyers dominating supply, and reduced milk output from heat stress on cattle.

I explain how lower prices often reflect cost cutting and diminished product quality through proprietary blends, nitrogen spiking, amino acid fillers, and additives like maltodextrin, and why I put my name behind a food-grade product and why paying more for very high-quality protein is a worthy investment.

 

TIMESTAMPS:

There is a huge distinction in quality between whey protein supplements, thus the pricing variation. [00:01:54]

Why is this happening in the marketplace? Bro Science gives us much information. [00:02:17]

In cost-cutting, we are seeing a diminished quality of the product. [00:04:28]

If you see the word "proprietary," it's a red flag meaning secret ingredients. [00:06:19]

When you have a protein centric diet, you're giving yourself a chance to excel. [00:11:17]

The price of protein in many different forms is increasing as it becomes more popular to focus your diet on protein. [00:13:02]

 

LINKS:
Brad Kearns.com
BradNutrition.com - 20% OFF Your First Order!
NEW: Real Rad Gummies - Creatine + Nootropics
B.rad Superdrink – Hydrates 28% Faster than Water—Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery
B.rad Whey Protein Superfuel - The Best Protein on The Planet!
Brad’s Shopping Page
BornToWalkBook.com
B.rad Podcast – All Episodes
Peluva Five-Toe Minimalist Shoes

 

We appreciate all feedback, and questions for Q&A shows, emailed to podcast@bradventures.com. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!

Check out each of these companies because they are absolutely awesome or they wouldn’t occupy this revered space. Seriously, I won’t promote anything that I don't absolutely love and use in daily life:


B.rad Nutrition: Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein! Get 20% OFF your first order!


Peluva: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!
Get Stride: Advanced DNA, methylation profile, microbiome & blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.


Online educational courses: Numerous great offerings for an immersive home-study educational experience


Primal Fitness Expert Certification: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!

In this episode, I answer the question of &ldquo;Why is your B.rad protein so expensive?&rdquo; and dig into why protein prices keep rising&mdash;and why lower prices often mean watered-down products.
You will hear about the huge distinction in quality in the protein supplement marketplace, why the gold standard is grass-fed whey protein isolate, and how it stands in stark contrast to whey protein concentrate and plant-based proteins, which are less pure, less potent, and harder for the body to digest and assimilate. I also explain cold processing, lactose sensitivity, and why many people think they can&rsquo;t tolerate whey when they&rsquo;re really reacting to lower-quality products with leftover lactose, milk fat, and fillers.
You will learn why protein supplements are getting more and more expensive and what&rsquo;s happening in the marketplace, including ongoing supply chain pressure since the global pandemic, increased demand for protein, large buyers dominating supply, and reduced milk output from heat stress on cattle.
I explain how lower prices often reflect cost cutting and diminished product quality through proprietary blends, nitrogen spiking, amino acid fillers, and additives like maltodextrin, and why I put my name behind a food-grade product and why paying more for very high-quality protein is a worthy investment.
&nbsp;
TIMESTAMPS:
There is a huge distinction in quality between whey protein supplements, thus the pricing variation. [00:01:54]
Why is this happening in the marketplace? Bro Science gives us much information. [00:02:17]
In cost-cutting, we are seeing a diminished quality of the product. [00:04:28]
If you see the word "proprietary," it's a red flag meaning secret ingredients. [00:06:19]
When you have a protein centric diet, you're giving yourself a chance to excel. [00:11:17]
The price of protein in many different forms is increasing as it becomes more popular to focus your diet on protein. [00:13:02]
&nbsp;
LINKS:
<ul>
<li><a href="https://bradkearns.com/podcast-index/">Brad Kearns.com</a></li>
<li><a href="http://bradnutrition.com/">BradNutrition.com - 20% OFF Your First Order!</a></li>
<li><a href="https://a.co/d/04WSm84e">NEW: Real Rad Gummies - Creatine + Nootropics</a></li>
<li><a href="https://a.co/d/3pVVl9w">B.rad Superdrink &ndash; Hydrates 28% Faster than Water&mdash;Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery</a></li>
<li><a href="about:blank">B.rad Whey Protein Superfuel - The Best Protein on The Planet!</a></li>
<li><a href="https://bradkearns.com/shop/">Brad&rsquo;s Shopping Page</a></li>
<li><a href="http://borntowalkbook.com/">BornToWalkBook.com</a></li>
<li><a href="https://bradkearns.com/podcast-index/">B.rad Podcast &ndash; All Episodes</a></li>
<li><a href="https://peluva.com/?view=cro-id28570">Peluva Five-Toe Minimalist Shoes</a><a href="https://www.amazon.com/Audible-Outlive-Science-Art-Longevity/dp/B0B64WL9PK/ref=sr_1_1?dib=eyJ2IjoiMSJ9.mUiQmJW1Y0MX8JDvmiVmUEZZrfbbWVOnkiFIIiPBPXj1ninXeto-i7WH4I36JhWRJvxTDgQ3uBktvFVjIRzC0-vZttEipoYAiV9Y6HB-L4ATkOMisyEKkdY4lN3yFifzTdbFEHeskU55y-7GqCHPv8EB3ZpDxD1SPkBeDOtzkvl2L9rSy4nNpH3XoEdEsoZTR8DPtM0qSu9dOGnL7UbPkiRHuOPUF9GQmBM671zcfYQ.SvOZauSS4lZs4QuljPud3Q4GMMcFqPHiLdXsWVLBWQA&amp;dib_tag=se&amp;hvadid=776736700257&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=9031172&amp;hvnetw=g&amp;hvocijid=18154484913355908459--&amp;hvqmt=e&amp;hvrand=18154484913355908459&amp;hvtargid=kwd-2171551921091&amp;hydadcr=8487_13829854&amp;keywords=outlive+book+by+peter+attia&amp;mcid=fb988e9c2bdf36419320a6885749c09b&amp;qid=1764982097&amp;sr=8-1"></a></li>
</ul>
&nbsp;
We appreciate all feedback, and questions for Q&amp;A shows, emailed to&nbsp;<a href="mailto:getoveryourselfpodcast@gmail.com">podcast@bradventures.com</a>. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!
Check out each of these companies because they are absolutely awesome or they wouldn&rsquo;t occupy this revered space. Seriously, I won&rsquo;t promote anything that I don't absolutely love and use in daily life:
<ul>
<li>
<a href="http://bradnutrition.com/?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">B.rad Nutrition:</a> Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein! Get 20% OFF your first order!
</li>
<li>
<a href="https://peluva.com/?sscid=91k7_1q58j&amp;utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Peluva</a>: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!
</li>
<li><a href="http://getstride.com" data-saferedirecturl="https://www.google.com/url?q=http://getstride.com&amp;source=gmail&amp;ust=1744479083574000&amp;usg=AOvVaw2M5EotlxxWpksCKN7ZVyMD">Get Stride: </a>Advanced DNA, methylation profile, microbiome &amp; blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.</li>
<li>
<a href="https://bradventures.thinkific.com/collections?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Online educational courses:</a>&nbsp;Numerous great offerings for an immersive home-study educational experience
</li>
<li>
<a href="https://www.primalhealthcoach.com/brad/?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Primal Fitness Expert Certification</a>: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!
</li>
</ul>

Why Protein Supplements Are Getting More Expensive (And Less Potent) And How To Source The Best

Are you overemphasizing cardio in your exercise program?

The answer for almost everyone out there is yes. We are doing too much cardio at the expense of the most beneficial fitness stimulations by far (as known to exercise physiology, not just my opinion): anaerobic system development, true sprinting competency, and true muscular strength and explosive power. The biggest drivers of accelerated aging are sarcopenia (age-related loss of muscle mass) and dinopenia (age-related loss of muscle power and explosiveness).

Falling is essentially the first step in accelerated aging, because the body naturally loses anaerobic muscle power faster than aerobic fitness. This means you can maintain good cardio capacity for decades while becoming increasingly deficient in the qualities that prevent decline and falling—the number one cause of injury and death in Americans over age 65.

In this episode, I explain why brief, explosive exercise is the most important and most neglected fitness stimulation, and why so many popular workouts are still overwhelmingly aerobic. I clarify the difference between aerobic and anaerobic exercise and share exercise physiology data showing that activities like HIIT, CrossFit, group exercise classes, and events like HYROX rely far more on the aerobic system than most people realize.

I also explain how to bring true sprinting back into your program with minimal time commitment and minimal risk of burnout, using short, fully rested efforts that preserve muscle power, resilience, and healthy aging.

 

TIMESTAMPS:

Are you over-emphasizing cardio in your exercise program? [01:05]

Falling is the first step in accelerated aging. [02:56]

Brief explosive exercises are recommended. [03:45]

What is the difference between aerobic and anaerobic exercise? [04:50]

All your intense activies like HIIT, Crossfit, and anything that lasts longer than a few minutes are primarily aerobic. [11:40]

High Rocks is a template of challenges that stay the same in every competition. It is 98% aerobic. [14:00]

Instead of all the endurance work you do now, something that uses minimal time, minimal risk of burnout, you can develop your power. Throw is the sprint routine that Brad talks about.  [21:40]

Rest and relax in between your efforts. Put a true sprint workout into the mix. [26:48]

 

LINKS:
Brad Kearns.com
BradNutrition.com - 20% OFF Your First Order!
B.rad Superdrink – Hydrates 28% Faster than Water—Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery
B.rad Whey Protein Superfuel - The Best Protein on The Planet!
Brad’s Shopping Page
BornToWalkBook.com
B.rad Podcast – All Episodes
Peluva Five-Toe Minimalist Shoes

 

We appreciate all feedback, and questions for Q&A shows, emailed to podcast@bradventures.com. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!

Check out each of these companies because they are absolutely awesome or they wouldn’t occupy this revered space. Seriously, I won’t promote anything that I don't absolutely love and use in daily life:


B.rad Nutrition: Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein! Get 20% OFF your first order!


Peluva: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!
Get Stride: Advanced DNA, methylation profile, microbiome & blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.


Online educational courses: Numerous great offerings for an immersive home-study educational experience


Primal Fitness Expert Certification: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!

Are you overemphasizing cardio in your exercise program?
The answer for almost everyone out there is yes. We are doing too much cardio at the expense of the most beneficial fitness stimulations by far (as known to exercise physiology, not just my opinion): anaerobic system development, true sprinting competency, and true muscular strength and explosive power. The biggest drivers of accelerated aging are sarcopenia (age-related loss of muscle mass) and dinopenia (age-related loss of muscle power and explosiveness).
Falling is essentially the first step in accelerated aging, because the body naturally loses anaerobic muscle power faster than aerobic fitness. This means you can maintain good cardio capacity for decades while becoming increasingly deficient in the qualities that prevent decline and falling&mdash;the number one cause of injury and death in Americans over age 65.
In this episode, I explain why brief, explosive exercise is the most important and most neglected fitness stimulation, and why so many popular workouts are still overwhelmingly aerobic. I clarify the difference between aerobic and anaerobic exercise and share exercise physiology data showing that activities like HIIT, CrossFit, group exercise classes, and events like HYROX rely far more on the aerobic system than most people realize.
I also explain how to bring true sprinting back into your program with minimal time commitment and minimal risk of burnout, using short, fully rested efforts that preserve muscle power, resilience, and healthy aging.
&nbsp;
TIMESTAMPS:
Are you over-emphasizing cardio in your exercise program? [01:05]
Falling is the first step in accelerated aging. [02:56]
Brief explosive exercises are recommended. [03:45]
What is the difference between aerobic and anaerobic exercise? [04:50]
All your intense activies like HIIT, Crossfit, and anything that lasts longer than a few minutes are primarily aerobic. [11:40]
High Rocks is a template of challenges that stay the same in every competition. It is 98% aerobic. [14:00]
Instead of all the endurance work you do now, something that uses minimal time, minimal risk of burnout, you can develop your power. Throw is the sprint routine that Brad talks about.&nbsp; [21:40]
Rest and relax in between your efforts. Put a true sprint workout into the mix. [26:48]
&nbsp;
LINKS:
<ul>
<li><a href="https://bradkearns.com/podcast-index/">Brad Kearns.com</a></li>
<li><a href="http://bradnutrition.com/">BradNutrition.com - 20% OFF Your First Order!</a></li>
<li><a href="https://a.co/d/3pVVl9w">B.rad Superdrink &ndash; Hydrates 28% Faster than Water&mdash;Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery</a></li>
<li><a href="about:blank">B.rad Whey Protein Superfuel - The Best Protein on The Planet!</a></li>
<li><a href="https://bradkearns.com/shop/">Brad&rsquo;s Shopping Page</a></li>
<li><a href="http://borntowalkbook.com/">BornToWalkBook.com</a></li>
<li><a href="https://bradkearns.com/podcast-index/">B.rad Podcast &ndash; All Episodes</a></li>
<li><a href="https://peluva.com/?view=cro-id28570">Peluva Five-Toe Minimalist Shoes</a><a href="https://www.amazon.com/Audible-Outlive-Science-Art-Longevity/dp/B0B64WL9PK/ref=sr_1_1?dib=eyJ2IjoiMSJ9.mUiQmJW1Y0MX8JDvmiVmUEZZrfbbWVOnkiFIIiPBPXj1ninXeto-i7WH4I36JhWRJvxTDgQ3uBktvFVjIRzC0-vZttEipoYAiV9Y6HB-L4ATkOMisyEKkdY4lN3yFifzTdbFEHeskU55y-7GqCHPv8EB3ZpDxD1SPkBeDOtzkvl2L9rSy4nNpH3XoEdEsoZTR8DPtM0qSu9dOGnL7UbPkiRHuOPUF9GQmBM671zcfYQ.SvOZauSS4lZs4QuljPud3Q4GMMcFqPHiLdXsWVLBWQA&amp;dib_tag=se&amp;hvadid=776736700257&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=9031172&amp;hvnetw=g&amp;hvocijid=18154484913355908459--&amp;hvqmt=e&amp;hvrand=18154484913355908459&amp;hvtargid=kwd-2171551921091&amp;hydadcr=8487_13829854&amp;keywords=outlive+book+by+peter+attia&amp;mcid=fb988e9c2bdf36419320a6885749c09b&amp;qid=1764982097&amp;sr=8-1"></a></li>
</ul>
&nbsp;
We appreciate all feedback, and questions for Q&amp;A shows, emailed to&nbsp;<a href="mailto:getoveryourselfpodcast@gmail.com">podcast@bradventures.com</a>. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!
Check out each of these companies because they are absolutely awesome or they wouldn&rsquo;t occupy this revered space. Seriously, I won&rsquo;t promote anything that I don't absolutely love and use in daily life:
<ul>
<li>
<a href="http://bradnutrition.com/?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">B.rad Nutrition:</a> Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein! Get 20% OFF your first order!
</li>
<li>
<a href="https://peluva.com/?sscid=91k7_1q58j&amp;utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Peluva</a>: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!
</li>
<li><a href="http://getstride.com" data-saferedirecturl="https://www.google.com/url?q=http://getstride.com&amp;source=gmail&amp;ust=1744479083574000&amp;usg=AOvVaw2M5EotlxxWpksCKN7ZVyMD">Get Stride: </a>Advanced DNA, methylation profile, microbiome &amp; blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.</li>
<li>
<a href="https://bradventures.thinkific.com/collections?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Online educational courses:</a>&nbsp;Numerous great offerings for an immersive home-study educational experience
</li>
<li>
<a href="https://www.primalhealthcoach.com/brad/?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Primal Fitness Expert Certification</a>: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!
</li>
</ul>

Are You Overdoing Cardio and HIIT (And Missing Out On the Single Best Fitness Stimulation For Longevity and Fat Loss?)

In this episode, I explain why my stance on supplements has shifted and react to a New York Times article by Alex Hutchinson (author of Endure and The Explorer’s Gene) that cuts through the hype surrounding fitness supplements and asks a simple question: which ones actually work?

I break down why the supplement industry is such a mess, including research showing that many so-called workout boosters contain unlabeled stimulants, steroids, or dangerously high doses of caffeine, how one study revealed that creatine gummies made by several leading supplements brands actually contained zero (or just trace amounts of) creatine, and why “more” is rarely better when it comes to performance enhancement. 

From there, I walk through what Hutchinson calls the “Big Proven Five”: caffeine, creatine, sodium bicarbonate (yes, baking soda), beta-alanine, and nitrates. I explain how each one works, who it’s actually useful for, and the real-world tradeoffs—like why caffeine’s performance benefits depend heavily on dose and timing, why creatine’s gains show up over months rather than days, and why elite endurance athletes are suddenly embracing bicarb gels despite decades of GI horror stories.

I also touch on supplements that have come and gone since the I.O.C.’s 2018 position paper—ketones, collagen, antioxidant cocktails—and where protein powder fits on the blurry line between “food” and “supplement.”

If you’ve ever wondered what’s legit, what’s risky, and what’s just expensive hype, this episode will help you make sense of it all.

 

LINKS:
Brad Kearns.com
BradNutrition.com
B.rad Superdrink – Hydrates 28% Faster than Water—Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery
B.rad Whey Protein Superfuel - The Best Protein on The Planet!
Brad’s Shopping Page
BornToWalkBook.com
B.rad Podcast – All Episodes
Peluva Five-Toe Minimalist Shoes

 

We appreciate all feedback, and questions for Q&A shows, emailed to podcast@bradventures.com. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!

Check out each of these companies because they are absolutely awesome or they wouldn’t occupy this revered space. Seriously, I won’t promote anything that I don't absolutely love and use in daily life:


B.rad Nutrition: Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein!


Peluva: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!


Ketone-IQ Save 30% off your first subscription order & receive a free six-pack of Ketone-IQ!
Get Stride: Advanced DNA, methylation profile, microbiome & blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.


Online educational courses: Numerous great offerings for an immersive home-study educational experience


Primal Fitness Expert Certification: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!

In this episode, I explain why my stance on supplements has shifted and react to a New York Times article by Alex Hutchinson (author of Endure and The Explorer&rsquo;s Gene) that cuts through the hype surrounding fitness supplements and asks a simple question: which ones actually work?
I break down why the supplement industry is such a mess, including research showing that many so-called workout boosters contain unlabeled stimulants, steroids, or dangerously high doses of caffeine, how one study revealed that creatine gummies made by several leading supplements brands actually contained zero (or just trace amounts of) creatine, and why &ldquo;more&rdquo; is rarely better when it comes to performance enhancement.&nbsp;
From there, I walk through what Hutchinson calls the &ldquo;Big Proven Five&rdquo;: caffeine, creatine, sodium bicarbonate (yes, baking soda), beta-alanine, and nitrates. I explain how each one works, who it&rsquo;s actually useful for, and the real-world tradeoffs&mdash;like why caffeine&rsquo;s performance benefits depend heavily on dose and timing, why creatine&rsquo;s gains show up over months rather than days, and why elite endurance athletes are suddenly embracing bicarb gels despite decades of GI horror stories.
I also touch on supplements that have come and gone since the I.O.C.&rsquo;s 2018 position paper&mdash;ketones, collagen, antioxidant cocktails&mdash;and where protein powder fits on the blurry line between &ldquo;food&rdquo; and &ldquo;supplement.&rdquo;
If you&rsquo;ve ever wondered what&rsquo;s legit, what&rsquo;s risky, and what&rsquo;s just expensive hype, this episode will help you make sense of it all.
&nbsp;
LINKS:
<ul>
<li><a href="https://bradkearns.com/podcast-index/">Brad Kearns.com</a></li>
<li><a href="http://bradnutrition.com/">BradNutrition.com</a></li>
<li><a href="https://a.co/d/3pVVl9w">B.rad Superdrink &ndash; Hydrates 28% Faster than Water&mdash;Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery</a></li>
<li><a href="about:blank">B.rad Whey Protein Superfuel - The Best Protein on The Planet!</a></li>
<li><a href="https://bradkearns.com/shop/">Brad&rsquo;s Shopping Page</a></li>
<li><a href="http://borntowalkbook.com/">BornToWalkBook.com</a></li>
<li><a href="https://bradkearns.com/podcast-index/">B.rad Podcast &ndash; All Episodes</a></li>
<li><a href="https://peluva.com/?view=cro-id28570">Peluva Five-Toe Minimalist Shoes</a></li>
</ul>
&nbsp;
We appreciate all feedback, and questions for Q&amp;A shows, emailed to&nbsp;<a href="mailto:getoveryourselfpodcast@gmail.com">podcast@bradventures.com</a>. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!
Check out each of these companies because they are absolutely awesome or they wouldn&rsquo;t occupy this revered space. Seriously, I won&rsquo;t promote anything that I don't absolutely love and use in daily life:
<ul>
<li>
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Breather: Triathletes Have Better Self-Regulation Of Body And Brain

The B.rad Podcast

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