Why Protein Supplements Are Getting More Expensive (And Less Potent) And How To Source The Best

In this episode, I answer the question of “Why is your B.rad protein so expensive?” and dig into why protein prices keep rising—and why lower prices often mean watered-down products. You will hear about the huge distinction in quality in the protein supplement marketplace, why the gold standard is…

Are You Overdoing Cardio and HIIT (And Missing Out On the Single Best Fitness Stimulation For Longevity and Fat Loss?)

Are you overemphasizing cardio in your exercise program? The answer for almost everyone out there is yes. We are doing too much cardio at the expense of the most beneficial fitness stimulations by far (as known to exercise physiology, not just my opinion): anaerobic system development, true sprint…

Brad Reacts to Alex Hutchinson's "6 Supplements Worth Trying" Article

In this episode, I explain why my stance on supplements has shifted and react to a New York Times article by Alex Hutchinson (author of Endure and The Explorer’s Gene) that cuts through the hype surrounding fitness supplements and asks a simple question: which ones actually work? I break down why …

Whey Protein And High Intensity Exercise - Two Key Longevity Drivers

In this episode, I dive deep into why protein—especially high-quality whey protein isolate—becomes non-negotiable as we age, and why so many popular products completely miss the mark. I explain the real differences between whey concentrate, isolate, and hydrolysate; why lactose intolerance is ofte…

Brad Reacts To Paul Saladino's Whey Protein Claims (Sorting Fact From Hype)

In this episode, I do a reaction—and a critical deep dive—into Paul Saladino’s newly released Heart & Soil grass-fed whey protein. I explain why whey protein is considered the highest biological-value protein on the planet, why I’ve personally been very selective about using it, and what immediate…

World Champion Sprinter Gives The Secret To Lowering Inflammation and Getting Fast and Strong For Longevity

Please enjoy a great conversation and in-person show here in the Sacramento studios of the B.rad podcast with my good friend and sprinting mentor Cynthia Monteleone, coming to you all the way from the beautiful Big Island of Hawaii. We had a long, wide-ranging discussion on health, fitness, peak p…

The Best Fitness Benchmarks For Longevity (Better than Lame Internet Clickbait)

In this episode, I get into all these viral “every man should be able to…” fitness challenges you see on Instagram and YouTube—the ones with the deep-voice narrator rattling off random benchmarks that aren’t age-graded, aren’t grounded in any science, and somehow declare you “top 10% of health.” I…

Beware of BS Exercise Physiology Data - Use Critical Thinking Instead

In this episode, I talk about the modern tendency to obsess over “science says…” posts—like the viral claim that slapping your quadriceps ten times will wake up your motor cortex, spike your stretch reflex, and increase vertical jump by 18% and sprint speed by 12%. I describe why these numbers rai…

Start Here: A Master Class in Sleep, Diet, Movement, Fitness and Stress Management

A friend recently asked, “What’s a good episode to start with?” for a basic overview of health and lifestyle optimization. Great question—and honestly, I didn’t have a good answer. So here it is! This show covers the basics from a big-picture perspective—the one to share with friends and loved one…

Discipline, Motivation, and Will Power Are Overrated: The 3 True Secrets To Becoming a Fitness Champ

In this episode, I talk about why “inspiration is for amateurs,” and why discipline, motivation, and willpower are some of the most overrated concepts in the fitness world. We’re surrounded by grind-culture blowhards bragging about 4 a.m. wake-ups and superhuman discipline, but the real secret to …