If you’re thinking of selling your Perth property in a cooling market, the price you ask matters just as much as the conditions you create. Get those right, and buyers compete; get them wrong, and your home sits, goes stale, and sells for less.

In part two of my six-point strategic sale, I walk you through the final three steps: demand pricing, creating buyer competition, and expert negotiation. 

You’ll hear why lowering your advertised asking price to better position for demand, can get you the actual price you want (or more).

You’ll also learn why negotiation leverage is built well before the first offer lands. I share the numbers I watch each week to know if a campaign is working, from online views on realestate.com.au and REIWA to home open numbers and offers.

We also cover the big trade-off in today’s market: timing versus presentation. With prices sliding around $10,000 a month at most price points, waiting two months to present a property perfectly can cancel out gains. 

You’ll also hear:

✅One thing I do with every first offer, no matter how low, that can change the whole negotiation
✅The simple question I ask nervous buyers that puts a falling market into perspective
✅How I turn a “private” weekday viewing into a small crowd
✅The three things I check before accepting a subject-to-sale offer
✅The mistake many agents make the moment a good offer comes in (in all market conditions)

Whether you’re a home owner or a property investor, this episode gives you a clear selling strategy for the current Perth real estate market.

Key Points

00:00:00 Intro 
00:05:00 Timing Versus Presentation
00:09:08 Demand Pricing Explained
00:13:09 How Listings Go Stale
00:17:10 Creating Buyer Competition
00:21:51 Why the First Offer Matters
00:25:20 Getting Buyers Off the Fence
00:29:40 One-to-Many Negotiation
00:33:25 Subject to Sale Offers
00:36:30 How It All Connects

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Our Services:
✅Get your Strategic Portfolio Plan and our help with Buying Your Next Perth Property  (https://www.investorsedge.com.au/invest-in-perth-property/)
✅Get clear on your current property’s outlook and the best strategy for you? Email Jarrad for your Strategic Property Review: jarrad@investorsedge.com.au 
✅For More on our Investment Buyers Agency to buy High Performing property: 
https://www.investorsedge.com.au/invest-in-perth-property/
✅For more on our Home Buying Service to a hassle free purchase and move:
https://www.investorsedge.com.au/home-buying/
✅For more info on our award-winning and highly rated Property Management services that give you guaranteed peace of mind https://www.investorsedge.com.au/perth-property-management-specialists/
✅For more info on how our Property Sales services can ensure you get the best selling price while handling all the stress for you https://www.investorsedge.com.au/selling-your-perth-property/

Tools & Insights:
✅Take our Property Investor Readiness Scorecard to uncover your blind spots and make smarter investment decisions before you buy: https://investorsedge.scoreapp.com/
✅Get your Rental Health Score now to ensure your Perth rental property is optimised for returns and sleeping well at night https://rentalhealth.scoreapp.com/ 
✅View upcoming property investor webinars, events, and networking sessions: https://www.investorsedge.com.au/events/ 
✅Get suburb intelligence reports and exclusive invites to our webinars, events, and workshops.  https://www.investorsedge.com.au/join 
✅Join the Perth Property Investment Facebook Group https://www.facebook.com/groups/perthpropertyinvestors

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