Max Whicher joins David from a quiet corner of his London office to talk about his journey, humanity and social media. Max is the CEO and co-founder of Spin Brands, the UK’s number one social media agency that’s dedicated to delivering social through scale along with being an angel investor to several other companies.

KEY TAKEAWAYS

• There are many positives to working remotely, but whatever the business may be (including social media), there’s still a lot of positives to be taken from face to face interaction.
• There’s a gulf of a difference from managing to owning a business and switching from one to the other can be as challenging for the team you’re working with as the market you’re in.
• Always having that proactive eye on finding an edge or that USP on your competitors  and avoiding stagnation has always been a major component to success. The emerging power of social media plays such a large part of this now that it’s becoming too great to ignore.
• There’s always a positive that can be taken away from working to prove people wrong. It can be seen as a great motivator to achieve your goals despite your initial adversities.

https://www.facebook.com/kookslams/

BEST MOMENTS

‘Make sure you’re not trying to role model remotely too much. Even though we’re all quite good at that now., probably,’

‘I started off as a Saturday boy and ended up managing a business and then had an interesting conversation at the age of nineteen…’

‘The cycling industry is relatively full of people often stuck in their ways. Quite reactive and not very proactive. We obviously came in with this new energy.’

‘On the under-fold, it had social icons and I thought that was such a prime space on my packaging in which they could say a really impactful message and they were really backing the horse of society and I thought now’s the time to double down.’

‘We hire through attitude and passion and luckily, when your job is your passion it leaks over those eight hours that you’re allocated to work in an office.’

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no-one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor and investor with 30 years experience across multiple sectors. As an intrapreneur and entrepreneur David has bought, grown, started and sold several businesses, working with values driven start ups, award winning SME’s and multi-national corporations on strategies for service excellence, leadership and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - instagram penpennypencils_

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

Instagram - https://www.instagram.com/davidcroberts_/

Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334