Join us on Peninsula Picks, where we shine a light on remarkable local businesses, and this time, it’s all about media with Elise Hedley Dale, founder of MediaWords.

Based on the Mornington Peninsula, Elise brings decades of media planning and buying expertise to the table, offering insight, strategy, and clarity in an industry often clouded by algorithms and noise.

Whether you're a local business owner, a marketer, or just curious about how media strategy really works, this episode cuts through the clutter.