In this episode of "Paisa Vaisa" with host Anupam Gupta, we're joined by a seasoned expert, Rahul Goel, Ex-CEO of Equitymaster, to explore Strategies for Effective Asset Allocation. Whether you're a novice investor or a seasoned pro, the conversation delves into insightful tips and proven methods to optimize your investment portfolio. Gain a deeper understanding of how to allocate your assets strategically, maximizing returns while managing risks. Rahul Goel's wealth of experience provides invaluable guidance for listeners seeking to enhance their investment strategy and achieve financial success. Tune in for practical insights that can shape your approach to asset allocation.

 Follow Rahul Goel on LinkedIn: ( https://www.linkedin.com/in/rahulgoel477/?originalSubdomain=in )

Get in touch with our host Anupam Gupta on social media:
Twitter: ( https://twitter.com/b50 )
Instagram: ( https://www.instagram.com/b_50/ )
LinkedIn: (https://www.linkedin.com/in/anupam9gupta/ )You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/

You can watch the full video episodes of PaisaVaisapodcast on the YouTube channel.

Do follow IVM Podcasts on social media.
We are @ivmpodcasts on Facebook, Twitter, & Instagram. 

In this episode of "Paisa Vaisa" with host Anupam Gupta, we're joined by a seasoned expert, Rahul Goel, Ex-CEO of Equitymaster, to explore Strategies for Effective Asset Allocation. Whether you're a novice investor or a seasoned pro, the conversation delves into insightful tips and proven methods to optimize your investment portfolio. Gain a deeper understanding of how to allocate your assets strategically, maximizing returns while managing risks. Rahul Goel's wealth of experience provides invaluable guidance for listeners seeking to enhance their investment strategy and achieve financial success. Tune in for practical insights that can shape your approach to asset allocation.  Follow Rahul Goel on LinkedIn: ( <a href="https://www.linkedin.com/in/rahulgoel477/?originalSubdomain=in">https://www.linkedin.com/in/rahulgoel477/?originalSubdomain=in</a> ) Get in touch with our host Anupam Gupta on social media: Twitter: ( <a href="https://twitter.com/b50">https://twitter.com/b50</a> ) Instagram: ( <a href="https://www.instagram.com/b_50/">https://www.instagram.com/b_50/</a> ) LinkedIn: (<a href="https://www.linkedin.com/in/anupam9gupta/">https://www.linkedin.com/in/anupam9gupta/</a> )You can listen to this show and other awesome shows on the IVM Podcasts website at <a href="https://www.ivmpodcasts.com/">https://www.ivmpodcasts.com/</a> You can watch the full video episodes of <a href="http://www.youtube.com/@PaisaVaisaPodcast">PaisaVaisapodcast </a>on the YouTube channel. Do follow IVM Podcasts on social media. We are @ivmpodcasts on <a href="https://www.facebook.com/ivmpodcasts/">Facebook</a>, <a href="https://twitter.com/IVMPodcasts">Twitter</a>, &amp; <a href="https://www.instagram.com/ivmpodcasts/?hl=en">Instagram</a>.

Paisa Vaisa is India's premier podcast on personal finance, boasting over 4 million downloads, featuring over 200 hours of insightful content and discussions, hosting more than 250 guests, and presenting a wealth of knowledge through over 450 episodes. Since 2017, Paisa Vaisa hosts experts from mutual funds, stocks, real estate, loans, education financing, insurance, and much more. It has recently introduced a sub-series offering valuable insights in businesses and entrepreneurship.

You can catch this podcast on YouTube 'Paisa Vaisa with Anupam Gupta' or find it on top audio streaming platforms like Apple Podcasts, Spotify, Amazon Music, Google Podcasts, JioSaavn, Gaana, and others.

Paisa Vaisa is India's premier podcast on personal finance, boasting over 4 million downloads, featuring over 200 hours of insightful content and discussions, hosting more than 250 guests, and presenting a wealth of knowledge through over 450 episodes. Since 2017, Paisa Vaisa hosts experts from mutual funds, stocks, real estate, loans, education financing, insurance, and much more. It has recently introduced a sub-series offering valuable insights in businesses and entrepreneurship. You can catch this podcast on YouTube 'Paisa Vaisa with Anupam Gupta' or find it on top audio streaming platforms like Apple Podcasts, Spotify, Amazon Music, Google Podcasts, JioSaavn, Gaana, and others.

The Paisa Vaisa podcast helps you understand all things money so that you can make well-informed financial decisions. Understand the basics every week as host, Anupam Gupta, talks with experts across a wide spectrum of the banking and financial services

Paisa Vaisa with Anupam Gupta

Paisa Vaisa with Anupam Gupta - Podcast

In this episode of "Paisa Vaisa" with host Anupam Gupta, we're joined by a seasoned expert, Rahul Goel, Ex-CEO of Equitymaster, to explore Strategies for Effective Asset Allocation. Whether you're a novice investor or a seasoned pro, the conversation delves into insightful tips and proven methods to optimize your investment portfolio. Gain a deeper understanding of how to allocate your assets strategically, maximizing returns while managing risks. Rahul Goel's wealth of experience provides invaluable guidance for listeners seeking to enhance their investment strategy and achieve financial success. Tune in for practical insights that can shape your approach to asset allocation.

Strategies for Effective Asset Allocation

Did you know that the addictive McDonald's Piri Piri mix or the Sour Cream & Onion flavor of Balaji Wafers were created by the man sitting in this chair? 🍟😲

In this episode of Paisa Vaisa, Anupam Gupta sits down with Ajay Mariwala, the visionary behind VKL Seasonings and Food Service India (FSIPL). Ajay is the "Secret Sauce" of the Indian food industry—literally! He shares the untold story of how his team beat global multinationals by a "mile and a half" to become India's #1 seasoning company.

From flying to Valsad to pitch a new flavor to the owners of Balaji Wafers to turning his mother's pickle recipe into ITC Bingo’s iconic Achari Masti, Ajay reveals exactly how billion-dollar flavors are invented.

We also dive deep into the brutal reality of the restaurant business. If you dream of opening a cafe, you need to hear Ajay’s "Head vs. Heart" advice , why 35% is the magic number for food costs , and the unique "Toilet Test" you must do before buying a franchise.

Takeaways


The Creator of Icons: Ajay’s team is responsible for creating the McDonald’s Piri Piri mix and Balaji Wafers’ Sour Cream & Onion flavor, beating global competitors.


The QSR Golden Ratio: For a Quick Service Restaurant to be viable, food costs must stay between 33-35%. Rent should always be the second highest cost, not the first.


Head Over Heart: Don't open a restaurant just because you love food. You need a 24-month cash runway because most restaurants fail in the first 9 months due to quality inconsistency.


The "Toilet Test": The best way to judge a franchise's operational discipline isn't the food—it's the hygiene. If the toilet is clean, the kitchen is likely clean too.


The Tier-2 Opportunity: Expansion in major metros (Mumbai/Delhi) is slowing due to high rents and saturation. The real ROI is now in Tier 2/3 cities where rents are 8-12% (vs. 15-20% in metros).

From decoding your personal finances to demystifying business models, Paisa Vaisa delivers candid, insightful, and jargon-free conversations.

Listen on Spotify, Apple Podcasts, Amazon Music, JioSaavn, Gaana & more 
Watch full episodes right here on YouTube 
Explore more at ivmpodcasts.com 

Connect with Anupam Gupta: 
Twitter: @b50 
Instagram: @b_50 
LinkedIn: Anupam Gupta 

Follow IVM Podcasts 
We’re @ivmpodcasts on Facebook, Twitter & Instagram

Did you know that the addictive McDonald's Piri Piri mix or the Sour Cream &amp; Onion flavor of Balaji Wafers were created by the man sitting in this chair? 🍟😲
In this episode of Paisa Vaisa, Anupam Gupta sits down with Ajay Mariwala, the visionary behind VKL Seasonings and Food Service India (FSIPL). Ajay is the "Secret Sauce" of the Indian food industry&mdash;literally! He shares the untold story of how his team beat global multinationals by a "mile and a half" to become India's #1 seasoning company.
From flying to Valsad to pitch a new flavor to the owners of Balaji Wafers to turning his mother's pickle recipe into ITC Bingo&rsquo;s iconic Achari Masti, Ajay reveals exactly how billion-dollar flavors are invented.
We also dive deep into the brutal reality of the restaurant business. If you dream of opening a cafe, you need to hear Ajay&rsquo;s "Head vs. Heart" advice , why 35% is the magic number for food costs , and the unique "Toilet Test" you must do before buying a franchise.
Takeaways
<ol data-indent-level="1">
<li>
The Creator of Icons: Ajay&rsquo;s team is responsible for creating the McDonald&rsquo;s Piri Piri mix and Balaji Wafers&rsquo; Sour Cream &amp; Onion flavor, beating global competitors.
</li>
<li>
The QSR Golden Ratio: For a Quick Service Restaurant to be viable, food costs must stay between 33-35%. Rent should always be the second highest cost, not the first.
</li>
<li>
Head Over Heart: Don't open a restaurant just because you love food. You need a 24-month cash runway because most restaurants fail in the first 9 months due to quality inconsistency.
</li>
<li>
The "Toilet Test": The best way to judge a franchise's operational discipline isn't the food&mdash;it's the hygiene. If the toilet is clean, the kitchen is likely clean too.
</li>
<li>
The Tier-2 Opportunity: Expansion in major metros (Mumbai/Delhi) is slowing due to high rents and saturation. The real ROI is now in Tier 2/3 cities where rents are 8-12% (vs. 15-20% in metros). From decoding your personal finances to demystifying business models, Paisa Vaisa delivers candid, insightful, and jargon-free conversations. Listen on Spotify, Apple Podcasts, Amazon Music, JioSaavn, Gaana &amp; more Watch full episodes right here on YouTube Explore more at ivmpodcasts.com Connect with Anupam Gupta: Twitter: @b50 Instagram: @b_50 LinkedIn: Anupam Gupta Follow IVM Podcasts We&rsquo;re @ivmpodcasts on Facebook, Twitter &amp; Instagram
</li>
</ol>

How to Start a Food Business in 2025-26: Franchise vs. Own Brand | Ajay Mariwala | Anupam Gupta | Paisa Vaisa

Anupam Gupta and Vishal Bhargava dive deep into selecting the right property. Vishal explains why apartments should have a minimum of 650 sq ft carpet area for a 2BHK and warns against the deceit of sample flats (no doors, small beds). They expose the Amenity Illusion (swimming pools are "item numbers") and the low quality of construction from branded developers, who often prioritize timely delivery over quality. They discuss Bombay's enduring strength (waterfront, 24/7 energy) versus the "race to the bottom" in Gurgaon, and the extreme tenant profiling happening in markets like Bangalore. Don't fall for the "inventory of choice" fear—there is always supply, so Don't Rush! #MumbaiRealEstate #PropertySelection #BuilderQuality

Takeaways-


1. Rule of 35 & 5-20-30-40: Buy a house only after 35, following the 5x annual income, 20-year loan max, 30% down payment, 40% EMI limit rules.


2. Location vs. Address: Prioritize a good Location (e.g., Dharavi connectivity) over a vanity Address (Pali Hill), as location eventually becomes the address.


3. Builder Due Diligence: Check the builder's delivery history and the interest rate their lender charges to assess risk.


4. Property Specs: Aim for a minimum 650 sq ft carpet area for a 2BHK and beware of deceptive sample flat tricks (small beds, no doors).


5. Investment Strategy: For aggressive investment, bet on migration to convert a "bad address" (good location) into a "respectable address."


6. Small Ticket Investment: REITs are preferred over Fractional Ownership due to liquidity, despite REITs offering less asset-specific focus.

Anupam Gupta and Vishal Bhargava dive deep into selecting the right property. Vishal explains why apartments should have a minimum of 650 sq ft carpet area for a 2BHK and warns against the deceit of sample flats (no doors, small beds). They expose the Amenity Illusion (swimming pools are "item numbers") and the low quality of construction from branded developers, who often prioritize timely delivery over quality. They discuss Bombay's enduring strength (waterfront, 24/7 energy) versus the "race to the bottom" in Gurgaon, and the extreme tenant profiling happening in markets like Bangalore. Don't fall for the "inventory of choice" fear&mdash;there is always supply, so Don't Rush! #MumbaiRealEstate #PropertySelection #BuilderQuality
Takeaways-
<ul data-prosemirror-content-type="node" data-prosemirror-node-name="bulletList" data-prosemirror-node-block="true">
<li data-prosemirror-content-type="node" data-prosemirror-node-name="listItem" data-prosemirror-node-block="true">
1. Rule of 35 &amp; 5-20-30-40: Buy a house only after 35, following the 5x annual income, 20-year loan max, 30% down payment, 40% EMI limit rules.
</li>
<li data-prosemirror-content-type="node" data-prosemirror-node-name="listItem" data-prosemirror-node-block="true">
2. Location vs. Address: Prioritize a good Location (e.g., Dharavi connectivity) over a vanity Address (Pali Hill), as location eventually becomes the address.
</li>
<li data-prosemirror-content-type="node" data-prosemirror-node-name="listItem" data-prosemirror-node-block="true">
3. Builder Due Diligence: Check the builder's delivery history and the interest rate their lender charges to assess risk.
</li>
<li data-prosemirror-content-type="node" data-prosemirror-node-name="listItem" data-prosemirror-node-block="true">
4. Property Specs: Aim for a minimum 650 sq ft carpet area for a 2BHK and beware of deceptive sample flat tricks (small beds, no doors).
</li>
<li data-prosemirror-content-type="node" data-prosemirror-node-name="listItem" data-prosemirror-node-block="true">
5. Investment Strategy: For aggressive investment, bet on migration to convert a "bad address" (good location) into a "respectable address."
</li>
<li data-prosemirror-content-type="node" data-prosemirror-node-name="listItem" data-prosemirror-node-block="true">
6. Small Ticket Investment: REITs are preferred over Fractional Ownership due to liquidity, despite REITs offering less asset-specific focus.
</li>
</ul>

The #1 Due Diligence Tip: Check Your Builder's Lender & Why 18% Interest is a RED FLAG

Indian Equities gave 0% returns recently while Gold soared 40%. Should you switch? In this episode, Sandeep Bagla (CEO, Trust MF) reveals the $26 Trillion Global Mistake central banks made and why Inflation is the only indicator you need to watch. We also expose the "FD Lie"—why your fixed deposits might be losing value—and reveal the future AI-enabled strategy that could disrupt the market. Topics: Gold vs Equity, Debt Fund Secrets, The Small Cap Bubble.

Takeaways


The "Inflation + 2%" Rule: Bond yields simply track Expected Inflation + 1.5-2%. Master this single variable, and you understand 80% of the debt market.


The "Duration" Cheat Code: Beat FDs by buying Long Duration (Gilt) Funds before rates fall. It’s about capturing capital appreciation, not just locking in rates.


The "Granular" Safety Net: Why no crash despite FII selling? The ₹28,000 Cr/month SIP flow. These are sticky ₹3,000 micro-investments that don't panic-sell like institutions do.


The "Small Cap" Illusion: A ₹35,000 Cr giant is still labeled "Small Cap" in India! Don't be fooled—the explosive growth is often in the actual small companies that big funds are too large to buy.


The DIY Trap: Investing is a specialized job. Don't gamble your family's future on DIY stock picks. Follow Buffett’s advice: Trust professional managers with 90% of your wealth.


The "Gold Signal": Gold beating Equity by 40% signals inflation fear, not a broken market. Do NOT sell your stocks—simply extend your time horizon to 5 years.

Indian Equities gave 0% returns recently while Gold soared 40%. Should you switch? In this episode, Sandeep Bagla (CEO, Trust MF) reveals the $26 Trillion Global Mistake central banks made and why Inflation is the only indicator you need to watch. We also expose the "FD Lie"&mdash;why your fixed deposits might be losing value&mdash;and reveal the future AI-enabled strategy that could disrupt the market. Topics: Gold vs Equity, Debt Fund Secrets, The Small Cap Bubble.
Takeaways
<ul data-indent-level="1">
<li>
The "Inflation + 2%" Rule: Bond yields simply track Expected Inflation + 1.5-2%. Master this single variable, and you understand 80% of the debt market.
</li>
<li>
The "Duration" Cheat Code: Beat FDs by buying Long Duration (Gilt) Funds before rates fall. It&rsquo;s about capturing capital appreciation, not just locking in rates.
</li>
<li>
The "Granular" Safety Net: Why no crash despite FII selling? The ₹28,000 Cr/month SIP flow. These are sticky ₹3,000 micro-investments that don't panic-sell like institutions do.
</li>
<li>
The "Small Cap" Illusion: A ₹35,000 Cr giant is still labeled "Small Cap" in India! Don't be fooled&mdash;the explosive growth is often in the actual small companies that big funds are too large to buy.
</li>
<li>
The DIY Trap: Investing is a specialized job. Don't gamble your family's future on DIY stock picks. Follow Buffett&rsquo;s advice: Trust professional managers with 90% of your wealth.
</li>
<li>
The "Gold Signal": Gold beating Equity by 40% signals inflation fear, not a broken market. Do NOT sell your stocks&mdash;simply extend your time horizon to 5 years.
</li>
</ul>

Strategies for Effective Asset Allocation

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