Saimone Lomaloma grew up in Island Bay, Wellington and went to school at St Pat's Town. He went on to spend time in the UK and Fiji working in Oil and Gas finance. He wanted a career change so he set up his own  watersports business down in Queenstown in the summer and Fiji in the winter.  

Although Jetboards was great fun he has pivoted into agriculture.  Saimone started up Wakanavu kava with two farms in the North of Fiji across three 150 acres (three leases) in Nabua and Buca.  Wakanavu kava is farmed in Fiji and exported worldwide.