The Prime Minister has a few nicknames. One he gave himself, ScoMo, while another was handed to him by others. This moniker is typically used as a sledge but renowned adman Russel Howcroft wonders if in a high stakes sales pitch like an election, does it actually help - not hurt - to be Scotty From Marketing?

The Prime Minister has a few nicknames. One he gave himself, ScoMo, while another was handed to him by others. This moniker is typically used as a sledge but renowned adman Russel Howcroft wonders if in a high stakes sales pitch like an election, does it actually help - not hurt - to be Scotty From Marketing?

Before you get to the ballot box, join Nine's Charles Croucher On The Trail.

On The Trail: Election 2022 speaks with Australia’s best political minds to condense years of fires, floods, lockdowns, lies, crises and cost increases into the one decision we all have to make.

Spot the spin with veteran adman and 3AW radio host Russel Howcroft.

New episodes are released on Friday.

Before you get to the ballot box, join Nine's Charles Croucher&nbsp;On The Trail.
On The Trail: Election 2022&nbsp;speaks with Australia&rsquo;s best political minds to condense years of fires, floods, lockdowns, lies, crises and cost increases into the one decision we all have to make.
Spot the spin with veteran adman and 3AW radio host Russel Howcroft.
New episodes are released on Friday.

On The Trail: Election 2022

Before you get to the ballot box, join Nine's Charles Croucher On The Trail.

On The Trail: Election 2022 speaks with Australia’s best political minds to condense years of fires, floods, lockdowns, lies, crises and cost increases into the one decision we all have to make.

Spot the spin with veteran adman and 3AW radio host Russel Howcroft.

New episodes are released on Friday. 

Before you get to the ballot box, join Nine's Charles Croucher&nbsp;On The Trail.
On The Trail: Election 2022&nbsp;speaks with Australia&rsquo;s best political minds to condense years of fires, floods, lockdowns, lies, crises and cost increases into the one decision we all have to make.
Spot the spin with veteran adman and 3AW radio host Russel Howcroft.
New episodes are released on Friday.&nbsp;

Russel Howcroft: Scotty From Marketing

Former deputy leader Julie Bishop warns the Liberal Party will be "a lesser party" if the Teal Independents challenging moderate Liberal incumbents are successful on election day.

Renowned adman Russel Howcroft on why the election's most annoying ad is probably its most successful. 

Former deputy leader Julie Bishop warns the Liberal Party will be "a lesser party" if the Teal Independents challenging moderate Liberal incumbents are successful on election day.
Renowned adman Russel Howcroft on why the election's most annoying ad is probably its most successful.&nbsp;

Julie Bishop: Teal success leads to "lesser" Liberal Party

They say time flies but with one week to go in a six week campaign - where the polls haven't moved an inch - the Prime Minister must be thinking time stands still.

Nine's Political Editor Chris Uhlmann on how voters simply aren't buying what Scott Morrison is selling.

In tight contests it pays to follow the money. TAB's Gerard Middleton shares the odds in the seats where teal independents threaten to unseat liberal incumbents,

They say time flies but with one week to go in a six week campaign - where the polls haven't moved an inch - the Prime Minister must be thinking time stands still.
Nine's Political Editor Chris Uhlmann on how voters simply aren't buying what Scott Morrison is selling.
In tight contests it pays to follow the money. TAB's Gerard Middleton shares the odds in the seats where teal independents threaten to unseat liberal incumbents,

Chris Uhlmann: Scott Morrison, the 'two-legged goat'

Two weeks out from polling day and more than a third of voters are yet to make up their mind as fatigue and disillusionment sets in. AFR Political Editor Phil Coorey says these undecided voters cast doubt over the polls that say Labor has it in the bag. 

Political operatives Jinane Bou-Assi and Sally Branson on the coordination required to set up and staff polling booths across the country.

Two weeks out from polling day and more than a third of voters are yet to make up their mind as fatigue and disillusionment sets in. AFR Political Editor Phil Coorey says these undecided voters cast doubt over the polls that say Labor has it in the bag.&nbsp;
Political operatives Jinane Bou-Assi and Sally Branson on the coordination required to set up and staff polling booths across the country.

Russel Howcroft: Scotty From Marketing

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